For CMOs and marketing leaders who need a site redesign but don’t have the time or expertise to tackle the multi-faceted project without help, partnering with a healthcare website design company might be the best solution. However, deciding which firm to work with should be carefully considered based on your goals and needs. Not all […]
Healthcare email marketing insights can provide valuable information to doctors about their potential patients. Analyzing this data helps them better understand patient needs and make informed decisions about their marketing and outreach efforts, ultimately improving patient engagement and satisfaction. Keep reading for tips on using email campaigns to connect with your patients and build loyalty, […]
Healthcare marketing CTAs, or calls to action, are essential to any digital marketing campaign. They help users understand what steps to take next, ultimately leading to more engaging and effective healthcare marketing plans. Even the most well-crafted healthcare marketing content may fail to achieve the desired response if they don’t include CTAs. In fact, according […]
Today’s healthcare organizations face significant challenges in attracting and retaining patients. Despite its efforts, many hospital systems do not have an effective hospital digital marketing strategy or are not utilizing healthcare marketing efforts to their full potential. Patients are doing their homework. A recent study found that 77% of patients perform online research before booking […]
As a social media ads manager, I’ve seen a lot over the last decade when managing Facebook ads for healthcare organizations or hospitals. The following guide is ideal for those aiming to optimize Meta advertising results for better patient attraction and retention, especially if you’re currently: *You don’t have to look back too far to […]
