Digital Marketing Posts

Your website is the first impression that many of your customers will have of your business. And while there are plenty of ways to optimize your site for maximum engagement, one of the most effective is to add a chatbot. But if you’re not a natural wordsmith, the thought of writing smooth responses can be daunting (and time-consuming). So, how can you create chatbot conversation flows with responses that are engaging, informative, and effective?

When you know a lot about your customers but are short on time, the simplest solution might be to use one of the best AI tools for marketing writing—like ChatGPT—to whip up fitting responses. If you’ve never used a virtual writing assistant before, figuring out how to use this type of resource might feel intimidating. But guess what? Automated, smart writing tools are here to help, not hinder.

Tired of juggling marketing tasks with no CMO to share the burden? Relax. It’s not just you. Many leaders secretly feel the pressure. But it doesn’t have to be that way. Imagine a behind-the-scenes superhero ready to lend a hand without demanding a full-time paycheck. Say hello to fractional CMO services, a game-changing solution for busy teams—like yours—that need a marketing whiz (without the full-time price tag).

Pretty cool, right? Whether you’ve recently lost your full-time marketing leader or aren’t yet in a position to have one, fractional CMO services can bridge the gap and accelerate business growth.

With access to experienced marketing leadership and strategic support, you can scale your marketing efforts to meet revenue targets.

The judges have spoken, and they have good news! The Indianapolis chapter of the American Advertising Federation (AAF) honored Orthoindy with the prestigious Judge’s Choice award for its back and neck pain commercial and internet promos. This video series was part of the award-winning marketing campaign that we helped them develop to promote spine surgery services.

The American Advertising Awards, or ADDYS, recognize and reward the creative spirit of excellence in the art of advertising.

This article takes a closer look at the strategies and tactics that helped OrthoIndy attract new patients and increase conversions. We’ll delve into the creative process behind the commercial that took home the ADDY for “excellence in the art of advertising” and share insights for creating a marketing campaign that gets results in a competitive landscape.

Sometimes I procrastinate on completing important tasks. But, when it comes to email list cleaning, waiting until the last minute or doing it only after a major problem arises is the last thing you want to do.

Think of it like only flossing your teeth the day before you head to your biannual dentist visit. Sure, running some waxed floss between your teeth the night before is better than doing nothing. But, obviously, flossing only a handful of times before you see your dentist isn’t enough to maintain good oral health (and keep your hygienist from commenting about plaque buildup while they clean your choppers).

The same is true with email list cleaning. It’s not a task you should ignore if you want your email marketing campaigns always to perform as well as possible.

If you don’t see the results from your current advertising strategy, it’s time to take a look at your healthcare marketing report. The importance of marketing in the healthcare industry is evident, and the best way to do it is to track and analyze your marketing data.

The truth is, there’s no universal approach to medical marketing. The most successful communications strategies are built on highly-defined targets—that’s the power of market reporting. This article explains why you need a healthcare marketing report and how to create one.