Digital Marketing Posts

Throughout this month, we’re focusing on how businesses and organizations can use custom tabs to strengthen their Facebook pages. Last week we introduced why businesses and organizations should consider using custom Facebook tabs. Now, we’re focusing on specific examples of effective custom tabs. First up? “Welcome Message or “Like” page” tabs. A welcome message is […]

Several clients have asked why they should customize their Facebook business pages. The simple answer is that they can drive web traffic to your website, reinforce your other online marketing efforts, and increase sales and engagement. Visitors will do a lot of clicking around on your Facebook business page; in fact, this social presence can […]

Earlier this week we posted an overview of some of the many ways that companies and organizations are using holiday- and seasonal-themes to engage their fans on Facebook. Today, we’re profiling Target’s strategic Facebook efforts in-depth. The social media team at Target does a creative job leveraging holidays and contests as part of their web […]

A blogging process should be documented and pre-planned to ensure blogging success. This is especially true for small businesses who may not have a marketing consultant handling their blogging or a full-time staff person managing this task. What is blogging success? Success from blogging might include increased search engine rank, increased leads/visitors from blog posts, and/or increased […]

Smart businesses are making mobile a crucial part of their web marketing strategy. According to a recent Pew Research Center study, the year 2015 is when mobile will overtake desktop. This means businesses and organizations have about three years (or less depending on their industry and audience) to get their mobile strategy together—or, get left […]