With the growth of smartphone and tablet use, responsive web design has quickly become a web design standard. But, as an email marketer, where does email fit into the interactive space? Many email communications are designed for desktop users, but with a 48% increase in email opens on mobile devices in 2012 (Source: Litmus Email […]
Digital Marketing Posts
As a website manager or business owner, you’re already aware of the fact that more and more people are using a mobile device to access the Internet. You might have even pulled up your website on your smartphone to see how it looks… and you think it’s okay… at least for now. The fact of […]
Throughout this month, we’re focusing on how businesses and organizations can use custom tabs to strengthen their Facebook pages. Last week we introduced why businesses and organizations should consider using custom Facebook tabs. Now, we’re focusing on specific examples of effective custom tabs. First up? “Welcome Message or “Like” page” tabs. A welcome message is […]
Several clients have asked why they should customize their Facebook business pages. The simple answer is that they can drive web traffic to your website, reinforce your other online marketing efforts, and increase sales and engagement. Visitors will do a lot of clicking around on your Facebook business page; in fact, this social presence can […]
Earlier this week we posted an overview of some of the many ways that companies and organizations are using holiday- and seasonal-themes to engage their fans on Facebook. Today, we’re profiling Target’s strategic Facebook efforts in-depth. The social media team at Target does a creative job leveraging holidays and contests as part of their web […]
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