Many people building websites have big problems with their content. It’s a nearly universal problem, and it’s enormously complicated. Content is hard. Content piles up. Content is messy. People are still learning about it and figuring out what fixes the content problem. If you’re just beginning to learn about content strategy, the best place to […]
This month, I am writing a series of blog posts on social media and your business. Blogs are a great way for businesses to increase search ranking. They also engage your audience and keep you on your toes with what’s new in the industry. Customers are always interested in the newest products and keeping up […]
An inbox might announce “You’ve got mail!” but that alert doesn’t always mean what’s inside is worth opening. When you’re developing your e-mail marketing strategy, make sure your communications are as relevant as possible to your customers. By adding value and strategically focusing marketing, your communications won’t be branded as spam. Here are some ways […]
Guest blog by Lisa Whitman of Digital Stories Productions True confession: On the afternoon of the Academy Awards, I spent nearly 2 hours on my computer watching trailers for all of the nominations. I know. Don’t judge me. I didn’t set out to waste so much time. I had unanswered emails and phone calls to […]
Guest Blog by Lorraine Ball Business owners always ask me how big their marketing budgets should be. I usually reply that a successful marketing campaign does not depend on how much money you spend, but how well you spend what you have. If you want to make good decisions about how much money to spend […]
