Digital Marketing Posts

Improving web forms: 6 tips for getting results

Web forms help users perform all types of actions online: contact, sign-up, order, subscribe, register—the list goes on. What do all of these types of web forms have in common? They need to be filled out. No matter what action you want your users to take, if your web forms aren’t designed to get the […]

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Top places your business should be on Social Media

Social media has been a fantastic marketing tool for small-medium size businesses. Customer relations, marketing, public relations and even market research can all be done on these free social networks. As social media channels explode in growth, you might be asking yourself: “Which social media channels should my business be using?”  The answer varies a […]

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Using web analytics to improve your website

So you have analytics set-up for your site – but now what? Consistently evaluating your analytics data will help you to better understand your website’s audience and adjust your marketing strategies and objectives as necessary. Analytics reports provide valuable insight into a website’s strengths and weaknesses, and can help you to pinpoint the areas on […]

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Smart website management

You’ve launched your website, now what? A lot of work goes into launching a new or updated website. Oftentimes, teams are pulled together to plan site organization, develop content and review designs. Then once the site goes live, those team members go back to their regular responsibilities and the website is left to fend for […]

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