One of the biggest mistakes website owners can make is to never update their content. While some static content is okay, it’s important to also include areas on your website that you can keep fresh and relevant to your audience. Consider some of these popular types of dynamic content:
  • Blogs
  • News/announcements
  • Events
  • Calls to action
  • Social media feeds
  • Galleries (photo/video)
  • FAQs
  • Testimonials
  • Case studies
So, what will you gain from incorporating these types of content on your website? Here are the ways in which frequently updating content can benefit your website:

Increases return visitors

If you own a website, you’ve most likely asked yourself at some point, “How do I get visitors to keep coming back to my website?” It’s a challenge to not only get visitors to your website, but to engage them enough that they will return. If your website consistently offers new and updated content, then this gives visitors a reason to return. Developing a dedicated audience can help a website be more successful.

Logansport Memorial Hospital

Creates SEO benefits

Search engines look favorably on fresh, relevant website content. Therefore, implementing a regularly updated feature such as a blog or news section is a great way to improve your SEO standings and generate new content for your users. Blog posts also provide the opportunity to focus on the most important keywords for your website, as well as cater to your audience’s interests.

Improves audience perception

Consistently updating the content on your website and serving up new, useful content can improve a visitor’s perception of your website and your company. Your website is a reflection on your business, and frequent updates show that you are actively engaged in what you do. Outdated information can be a sign of disinterest and could potentially push visitors away. Furthermore, creating content such as latest news, testimonials, or case studies will help your business appear more credible and give your website a more personal touch.


Provides an opportunity for promotion

Once you have visitors returning to your site for new content, you can use this to your advantage. Use frequently visited sections of your website to generate traffic to content you wish to promote. For example, if you post case studies on your website, consider placing calls-to-action to related services on those pages.

Generates leads to your website

Frequently updating your content can help generate interest in your site and draw in more traffic. Social media is a great example of how new, relevant content can be beneficial. Every piece of new content you create is an opportunity for a visitor to share that content with others. Content such as blog posts, news, photos, and videos are commonly shared across social networks, and can get more people visiting your site.

Northpoint Pediatrics