Digital Marketing Posts

Blogging can be a great way to promote your company online, as we’ve discussed before, but it can also be a struggle. If you’re finding that your company blog isn’t achieving its goals, it might be time to re-evaluate your approach. There are certain elements that you can add to your blog to help transform it into […]

Using email marketing to promote your website can be a difficult task. Getting subscribers to not only open your emails, but to continue on to your website can feel impossible at times. Don’t worry. It’s not impossible! The following tips can help you fine-tune your email marketing efforts and keep your subscribers visiting your website. […]

As of January 2014, 74% of online adults are using social networks according to recent data from the Pew Internet Project. That’s a statistic that business owners can’t ignore; social networking has become a major factor in a company’s success. Websites and social media go hand-in-hand, and it’s important to consider how they can work together […]

One of the biggest mistakes website owners can make is to never update their content. While some static content is okay, it’s important to also include areas on your website that you can keep fresh and relevant to your audience. Consider some of these popular types of dynamic content: Blogs News/announcements Events Calls to action […]

One of the reasons some companies avoid creating social media accounts is because they’re unprepared, especially for dealing with negative feedback. This intuition that with social media you’re bound to encounter the bad with the good is unfortunately accurate, but it shouldn’t be a deal breaker for growing your community online. People are more likely […]