A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But, what goes into creating a brand identity supports your business goals, and why is branding so important? What is a brand identity? When you create a brand identity, you’re essentially applying […]
When starting a new website, planning always comes first. This involves a variety of steps to help brainstorm ideas and define your web strategy before anything is designed or developed. One technique that is crucial to the planning process is wireframing. In this article, we’ll take a look at what wireframes are and why they […]
If you’ve been through a website design or redesign project you know that it includes a lot of information sharing. Site maps, wireframes, design compositions, content drafts, photos, logo files… there are a lot of pieces that need to be pulled together to build a website. It’s all too easy for something important to fall […]
We’ve previously talked about the benefits of email marketing and how it can be used to promote your website, but there’s one major hurdle you have to get through when starting out: getting people to subscribe. Luckily, there are many quick and easy ways to grow your email subscriber list. In this article, you’ll learn […]
When someone visits your website, they quickly develop a first impression. That first impression includes determining the level of trust to place in your website and, by association, your business. Building trust in your website is crucial in order to successfully convert website visitors to potential customers and to get those potential customers to return, […]
