Strong website communication starts with a story Stories are some of the strongest communication tools we know. A good story can keep you on the edge of your seat… change your opinion… make you laugh or cry. While your business story may not necessarily be a page-turner, it does have something that all good stories […]
Digital Marketing Posts
Every visitor to your website is a potential customer. However, if your website isn’t optimized to convert those potential customers, you might be losing out on valuable business. If you have a high amount of website traffic but aren’t getting many leads, you may need to rethink your conversion strategy. A website can start converting […]
Choosing an online marketing strategy that will help you stand out among the clutter is hard. Thankfully, one strategy has proven to be especially effective for today’s consumers: inbound marketing. Essentially inbound marketing focuses on attracting people to your website and converting them into customers through targeted content marketing. This article will take a closer […]
Mobile email use has been steadily increasing over the years. According to recent email statistics, mobile users account for almost half of email opens. However, many email campaigns are still not formatted to display properly on mobile devices. One way to maximize accessibility across a variety of devices and email clients is to make the switch […]
Writing for a website is different than writing for a hard copy marketing piece in many ways. A few of the things you have to consider are different types of calls to action, cross-linking, and keywords. And as any copywriter knows – there are three letters that loom large over any web copy: SEO. Search […]
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