Digital Marketing Posts

How resisting change can negatively impact your marketing efforts (and why it’s not so scary)

It’s not uncommon for us to encounter clients that hesitate to make website changes. This is an understandable reaction; changing your company’s website often requires learning new things and moving outside of your comfort zone. However, technology is constantly changing, and to succeed online means changing right along with it. Resistance to change, whether it […]

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Web design showcase: Online annual reports

It’s that time of the year again—time to reflect on the past year, what you’ve accomplished, and where things are headed. For many companies, this will include putting together an annual report. When deciding on a format for your annual report, you may opt to create a downloadable PDF, or mail out a printed version. […]

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Boost your digital content marketing with an editorial calendar

Search engine optimization algorithms are an ever-changing target; however, there’s no denying that they are honing in more tightly on strong, relevant, useful content. A website development project is becoming an online content marketing project with the website as one channel in that content marketing strategy. The website needs to be designed with content in […]

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Interior web page design: Why is it important?

The interior pages of your website are just as important as your home page. But if that’s the case, then why do the interior pages so often end up as an afterthought in the web design process and/or lower priority for clients? More often than not, the homepage is the primary focus in the design […]

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