Simon Sinek says, “People don’t buy what you do. They buy why you do it.” The “why” is a story, and the best marketing is supported by the stories we tell. With so many new AI tools right now helping marketers produce generic content quickly and cheaply, telling authentic and engaging stories is even more important. Given this new reality, what can you do to humanize marketing efforts to ensure your campaigns connect?
Entrepreneur and marketing guru Seth Godin once said, “The only way to consistently grow in B2B is to be better than very good.” If you must be “better than good” to grow, how can marketing help you stand out? One proven method to maximize your ROI is campaign optimization with growth marketing.
When you make customers the center of your business and focus on forming better relationships, loyalty increases, and growth happens more organically.
What prospects see and read on your website determines whether they dig deeper or (click the back button) when they visit your virtual front door. So, what kind of impression is your current homepage content making?
Problem-solving is the main reason users visit websites. Designing and writing your homepage to ensure visitors can access information and resources quickly is critical for online marketing success.
Thoughtful, carefully-crafted copy on your homepage—paired with marketing best practices—holds the key to capturing attention, conveying information, and building connections with your target audiences.
While intuitive navigation, clean design, and fast download speeds are all essential components of a good website experience, this blog will focus specifically on writing the words and phrases that will resonate with your audience and help you achieve your goals.
Keep reading to learn the strategies and tactics for writing homepage content that engages and converts.
Podcasts aren’t just for comedy and true crime. They’re an increasingly popular medium for people who want to get helpful information quickly and conveniently.
In fact, 74% of podcast listeners say they tune in to podcasts to learn something new. For busy marketers, podcasts provide an efficient way to learn new tactics and strategies from industry peers and experts.
The trouble is, if you search for marketing podcasts on Spotify or Apple Podcasts, you’ll get literally thousands of results. With so many options, it can be hard to find good pods that are relevant to your role and interests.
We feel your pain and decided to help narrow things down with a little marketing podcast cheat sheet. Read on to find a variety of options for each area of marketing—and pop in those earbuds.
Your website is the first impression that many of your customers will have of your business. And while there are plenty of ways to optimize your site for maximum engagement, one of the most effective is to add a chatbot. But if you’re not a natural wordsmith, the thought of writing smooth responses can be daunting (and time-consuming). So, how can you create chatbot conversation flows with responses that are engaging, informative, and effective?
When you know a lot about your customers but are short on time, the simplest solution might be to use one of the best AI tools for marketing writing—like ChatGPT—to whip up fitting responses. If you’ve never used a virtual writing assistant before, figuring out how to use this type of resource might feel intimidating. But guess what? Automated, smart writing tools are here to help, not hinder.
