Digital Marketing Posts

Have you ever used a loupe? That handy magnifier was my secret weapon for spotting the best photo on contact sheets frequently at the start of my career. Then, about 20 years ago, freelancers I worked with started to submit photos digitally from photoshoot assignments, and I retired my loupe, using Photoshop’s zoom feature for snap selection instead. That’s how things usually go, with new technologies replacing outdated ones—except, of course, when it comes to QR codes and marketing. That story goes a little differently.

The bots have arrived. The big question for marketers is whether we are with or against them. Artificial intelligence is changing the game in new ways daily, and it’s only natural to be skeptical. But just as you can’t keep the tide from rolling in, you can’t stop the AI in digital marketing revolution.  So, […]

So your company has just produced an amazing video for marketing—how do you make sure the right people actually see it? Whether it showcases your brand, highlights your services, or introduces your fantastic team, if you launch but don’t have a strategic plan for sharing it with the world, your video might as well be […]

Even though every industry is different, there are steps you can take when preparing your email marketing strategy to ensure people in your target audience actually want to open—and read!—the messages you send. We’ve come a long way since 1976, when Queen Elizabeth II became the first monarch to send an email. Today, over 4.3 […]

If you’re in charge of inbound marketing for healthcare, you know how effective this tactic can be when it’s done right.

Instead of bombarding your audience with messaging when they don’t ask for it, such as with advertising or cold calling, inbound marketing leads your patients “in.” They ended up on your website because you provided the helpful, educational content and other healthcare marketing assets they wanted when they were looking for it.

A good strategy for inbound marketing for healthcare builds trust and credibility, ultimately increasing brand awareness, customer engagement, and inbound patient lead generation.

If you’re a healthcare marketer needing tips to become an expert at inbound tactics, you’ve come to the right place. This article will give you a great foundation for success in healthcare inbound marketing.