Great patient marketing puts the patient experience at the core of your strategy. Every healthcare marketing tactic and campaign you run should take patient needs into account, first and foremost. People want to take a proactive role in their healthcare decisions in today’s consumer-driven world. Unfortunately, 49% of people report wishing their digital patient experience […]
Why does my wrist hurt? What causes red bumps on your skin? Do you really need to drink 64 ounces of water daily? Google is the first stop for 7% of people with health-related questions. But, what can you do to ensure your hospital or healthcare organization is front and center when potential new patients […]
Are account-based marketing tactics right for your organization? Account-based marketing, or ABM, is a B2B marketing methodology and practice. ABM requires and enables sales and marketing teams to work in sync to land high-value, key accounts. ABM is not new. It borrows heavily from concepts like Peppers and Rogers’ one-to-one marketing strategy that date back […]
From the continued importance of video to mobile-first design, the TBH Creative team wrote a variety of digital marketing articles during the past year, covering the latest news and biggest trends online. We spent some time digging into stats in our blog’s Google Analytics account to find out which resources were the most popular, and […]
If you ask Google, “Why is my bounce rate so high?” you’ll get over 36 million results. That’s a lot of chatter about how to improve your bounce rate, what makes a good one, and when you should be concerned. Let’s take a deep dive to better understand and interpret the data and how to […]