Sometimes I procrastinate on completing important tasks. But, when it comes to email list cleaning, waiting until the last minute or doing it only after a major problem arises is the last thing you want to do.
Think of it like only flossing your teeth the day before you head to your biannual dentist visit. Sure, running some waxed floss between your teeth the night before is better than doing nothing. But, obviously, flossing only a handful of times before you see your dentist isn’t enough to maintain good oral health (and keep your hygienist from commenting about plaque buildup while they clean your choppers).
The same is true with email list cleaning. It’s not a task you should ignore if you want your email marketing campaigns always to perform as well as possible.