Digital Marketing Posts

Digital cross-pollination: the secret to content that counts

Maybe you’re convinced you need a digital marketing agency to build and maintain your website. Perhaps you understand the reasoning behind using an agency team to handle SEO and digital ads. But if you’re not tapping into a digital marketing agency for content creation, you’re missing out on a significant resource. Why should a digital […]

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How to create a marketing plan for your next campaign

Knowing where to start can be tricky when you’re planning a new digital marketing campaign. Although it might be tempting to jump right in, successful campaigns begin with thoughtful, strategic planning. When you identify your marketing objectives from the start, you will have a better roadmap for planning and measuring success. Well before you dig […]

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Website A/B testing: tips for your split testing strategy

“Excellent firms don’t believe in excellence—only in constant improvement and constant change.” That’s a solid maxim from business guru Tom Peters—and, he knows a thing or two about what it means to be excellent in the world of business. Sustained excellence doesn’t happen by accident. It’s the result of constantly evolving for the better. Maintaining […]

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6 tips for writing better website copy

Fifty-seven percent. That’s how many customers make a purchasing decision before calling a supplier. In today’s content-driven world, it’s the norm for people to do their homework online and read up about products and services before buying. How well is your website performing as your hardest working salesperson? Use delight to sell Marketing pros like to talk a […]

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What’s it really like to be a successful entrepreneur?

In some ways, owning your own business comes with the same challenges of a traditional job—e.g., flooded inbox, schedule jam-packed with meetings, fast-paced deadlines. In other ways, though, it’s a venture unlike any other. Building a small business requires lots of personal sacrifice. When I chat with others who started their own companies, we swap […]

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