“When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results,” says Robert Rose, the Content Marketing Institute’s chief strategy officer. It’s a common misconception that as content marketers, we need to be churning out tons […]
Digital Marketing Posts
Starting any new partnership (or evaluating an existing one) always comes with a bit of risk and a learning curve. This is true in the marketing sphere as well. Since one of our goals is to be the best marketing partner we can be, we put together a few pointers based on our experience with […]
In the words of Seth Godin, “Content marketing is all the marketing that’s left.” Consumers increasingly don’t want—and don’t respond to—outbound marketing tactics. To be successful, marketers have turned to content marketing (or inbound marketing). Content marketing centers on the creation and sharing of knowledge, rather than the blunt promotion of a brand or its […]
Notice an influx of privacy policy notifications lately? Getting lots of emails referencing something called GDPR? There’s a good reason companies big and small have been trying to get your attention. The European Union’s General Data Protection Regulation goes into effect May 25, 2018, and it significantly enhances the level of personal data protection extends […]
Even if you don’t speak German, you probably know a few words or phrases. It’s a fantastic language. From bier and wienerschnitzel to fahrvergnügen and auf wiedersehen, Germany seems to have a word for everything. Achtung, baby! They even have some great expressions without English equivalents, and this got me thinking about all of the […]
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