Content Strategy Posts

In 1989’s Batman movie, there’s a scene where the Caped Crusader rescues Vicki Vale using a fancy zipline gun, then Joker snarls and says, “Where does he get those wonderful toys?” That famous scene comes to mind whenever I hear one of our clients ask us about using AI tools for marketing.

Since many AI technologies are open source, new options seem to be released every other day. It’s no wonder that writing helpful and rank-worthy content and creating fresh images in this age of automation feels so perplexing.

Keep reading to discover what I learned and learn about the pros and cons of using AI tools for marketing, such as Grammarly, ChatGPT, Jasper, Headline Studio, MidJourney, DALL-E, TinyPNG, etc.

As marketers and small business owners, we all know our company story is a big deal. Your company’s story will tell your audience and potential clients who you are, what to expect working with you, and the overall vibes of your company’s environment. This is why content marketing for small businesses is so important. One […]

Building a website that features helpful resources is good (and it will help you attract new customers), but running a site with useful assets that are organized using a content hub strategy will give you an even better ROI. This of it this way: Creating a content hub without a solid strategy is like going on a road trip […]

Today’s search engines are savvy. They use complex algorithms that push mediocre, unhelpful, keyword-stuffed content back to where it belongs—off page one! That’s why, if you’re paying a marketing agency for blog writing services, it’s more important than ever to make sure that investment pays off. In this blog post about blog posts, we’ll share […]