Content Strategy Posts

Your website is the first impression that many of your customers will have of your business. And while there are plenty of ways to optimize your site for maximum engagement, one of the most effective is to add a chatbot. But if you’re not a natural wordsmith, the thought of writing smooth responses can be daunting (and time-consuming). So, how can you create chatbot conversation flows with responses that are engaging, informative, and effective?

When you know a lot about your customers but are short on time, the simplest solution might be to use one of the best AI tools for marketing writing—like ChatGPT—to whip up fitting responses. If you’ve never used a virtual writing assistant before, figuring out how to use this type of resource might feel intimidating. But guess what? Automated, smart writing tools are here to help, not hinder.

In 1989’s Batman movie, there’s a scene where the Caped Crusader rescues Vicki Vale using a fancy zipline gun, then Joker snarls and says, “Where does he get those wonderful toys?” That famous scene comes to mind whenever I hear one of our clients ask us about using AI tools for marketing.

Since many AI technologies are open source, new options seem to be released every other day. It’s no wonder that writing helpful and rank-worthy content and creating fresh images in this age of automation feels so perplexing.

Keep reading to discover what I learned and learn about the pros and cons of using AI tools for marketing, such as Grammarly, ChatGPT, Jasper, Headline Studio, MidJourney, DALL-E, TinyPNG, etc.

As marketers and small business owners, we all know our company story is a big deal. Your company’s story will tell your audience and potential clients who you are, what to expect working with you, and the overall vibes of your company’s environment. This is why content marketing for small businesses is so important. One […]

Building a website that features helpful resources is good (and it will help you attract new customers), but running a site with useful assets that are organized using a content hub strategy will give you an even better ROI. This of it this way: Creating a content hub without a solid strategy is like going on a road trip […]

Today’s search engines are savvy. They use complex algorithms that push mediocre, unhelpful, keyword-stuffed content back to where it belongs—off page one! That’s why, if you’re paying a marketing agency for blog writing services, it’s more important than ever to make sure that investment pays off. In this blog post about blog posts, we’ll share […]