Knowing where to start can be tricky when you’re planning a new digital marketing campaign. Although it might be tempting to jump right in, successful campaigns begin with thoughtful, strategic planning. When you identify your marketing objectives from the start, you will have a better roadmap for planning and measuring success. Well before you dig […]
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“Excellent firms don’t believe in excellence—only in constant improvement and constant change.” That’s a solid maxim from business guru Tom Peters—and, he knows a thing or two about what it means to be excellent in the world of business. Sustained excellence doesn’t happen by accident. It’s the result of constantly evolving for the better. Maintaining […]
Boosting Facebook posts is an effective way to increase engagement with your fans and reach more potential customers. It’s an easy way to get involved in the social media advertising world with simple options for budget, target audience, and goals. Not to be confused with Facebook Ads Manager, boosting posts refers to putting money behind […]
Technology is constantly evolving and your website should be, too. It isn’t always enough just to have an online presence. Your presence should grow and change with your organization’s goals and your customers’ needs. If you have a website, you should be evaluating it and its performance regularly. If it has been some time since […]
How to make data reports visually engaging to convey important data metrics to stakeholders Data is everywhere. Cars measure the time before you need an oil change and the fuel efficiency of your recent travels. Watches count daily steps and the number of hours you slept last night. Banks, restaurants, coffee shops, and grocery stores […]
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