At its most basic, a website content audit attempts to define what’s working—and what isn’t—with your online footprint. While some website content audit processes focus heavily on heat maps and click rates, a strategic content audit goes beyond superficial observations to give you concrete and actionable steps for improving your website and other online platforms. […]
Posts by TBH Creative
Personalized marketing experiences pay off. According to a study by McKinsey, it often delivers a return that’s five to eight times what you’ve spent (and also boosts sales by at least 10%). As consumers get bombarded by advertising in more aspects of their daily lives, more and more companies are using personalization as a strategy to make […]
Maybe you’re convinced you need a digital marketing agency to build and maintain your website. Perhaps you understand the reasoning behind using an agency team to handle SEO and digital ads. But if you’re not tapping into a digital marketing agency for content creation, you’re missing out on a significant resource. Why should a digital […]
Knowing where to start can be tricky when you’re planning a new digital marketing campaign. Although it might be tempting to jump right in, successful campaigns begin with thoughtful, strategic planning. When you identify your marketing objectives from the start, you will have a better roadmap for planning and measuring success. Well before you dig […]
“Excellent firms don’t believe in excellence—only in constant improvement and constant change.” That’s a solid maxim from business guru Tom Peters—and, he knows a thing or two about what it means to be excellent in the world of business. Sustained excellence doesn’t happen by accident. It’s the result of constantly evolving for the better. Maintaining […]
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