Posts by Tatum Hindman

Direct-to-consumer marketing in healthcare is a way for medical organizations, doctor-owned practices, pharmaceutical companies, wellness programs, and other care providers to advertise services, treatments, and products straight to patients.

This type of healthcare marketing enables healthcare brands to connect with and build trust directly with their patient audiences.

Read on to learn the benefits of direct-to-consumer marketing, see examples of successful medical advertising campaigns, and get tips for creating a healthcare marketing plan that improves the patient experience for people in your target audience.

The Mind Trust and Department of Education partnered with TBH Creative on a grant program web design project to promote Indiana Learns, a program providing financial support to families of eligible 4th and 5th graders.

When your child falls behind at school, it’s overwhelming—especially if it happens due to a disruption like the COVID-19 pandemic. The Indiana Learns website not only empowers the loved ones of struggling students by helping them get the resources they need but also provides details about the approval process with community and learning partners.

Client: ADVISA Getting the right B2B web development and design help is essential when your team needs a site to promote your services for developing leaders and creating places where people love to work. Though the group at ADVISA was happy with its former website’s content and general visual aesthetic, the company had outgrown the […]

The top healthcare marketing trends paint an undeniable picture of where the industry’s headed: online. Successful healthcare marketing examples tap into the power of digital to prioritize convenience, amplify healthcare services, and personalize communications. The cultural context supports this trend in healthcare marketing: Today’s healthcare marketing statistics prove that patients want digital solutions. Consumers will […]

Around 91% of patients will switch medical providers if they’re unhappy with their experience. Prioritizing patient satisfaction is your best shot at bringing your healthcare business success. Omnichannel marketing in healthcare nurtures patient satisfaction by creating a frictionless, integrated digital experience. If you’re curious about omnichannel and why it should be your number one strategy […]