Posts by Tatum Hindman

The judges have spoken, and they have good news! The Indianapolis chapter of the American Advertising Federation (AAF) honored Orthoindy with the prestigious Judge’s Choice award for its back and neck pain commercial and internet promos. This video series was part of the award-winning marketing campaign that we helped them develop to promote spine surgery services.

The American Advertising Awards, or ADDYS, recognize and reward the creative spirit of excellence in the art of advertising.

This article takes a closer look at the strategies and tactics that helped OrthoIndy attract new patients and increase conversions. We’ll delve into the creative process behind the commercial that took home the ADDY for “excellence in the art of advertising” and share insights for creating a marketing campaign that gets results in a competitive landscape.

Patients today have more choices in their healthcare experience than in the past. According to a study by the International Journal of Health Policy and Management, patient choice is the future direction of health and public services. As such, every national healthcare marketing campaign requires you to focus on how your practice empowers patients.

Patients judge their providers on factors like quality, responsiveness, and equity. That means your healthcare practice must do more than provide quality care to be the top choice for potential patients. Showing how you can help patients in their quest to build better health is the goal of most healthcare marketing efforts.

But how can you find a healthcare marketing agency that understands your operations, specialties, and staff to authentically promote your practice to potential patients?

Today’s healthcare consumers are more informed and connected than ever, making patient engagement through healthcare marketing and communications channels even more critical to thriving, sustainable, patient-centered healthcare practices.

According to one industry analysis, nearly half of U.S. consumers say they are likely to comparison-shop for healthcare providers and treatment options. A separate consumer survey found that more than half report using healthcare marketing resources on the internet to find and select a new doctor.

At the same time, a 2019 study published in the Journal of the American Medical Association found that reliable, responsible healthcare marketing and communication are critical to maintaining patient trust.

With patients taking a more active role in their healthcare experience, practices need strategic healthcare marketing solutions that differentiate them from the competition.

If you don’t see the results from your current advertising strategy, it’s time to take a look at your healthcare marketing report. The importance of marketing in the healthcare industry is evident, and the best way to do it is to track and analyze your marketing data.

The truth is, there’s no universal approach to medical marketing. The most successful communications strategies are built on highly-defined targets—that’s the power of market reporting. This article explains why you need a healthcare marketing report and how to create one.

If you are searching for a unique, creative, and unconventional way to make your hospital or doctor’s office stand out and be noticed, healthcare guerrilla marketing might be your answer.

We live in a world where healthcare systems compete for patients, technology is engrained in our culture, and marketing efforts are tired and overused. To reach consumers— who know they have a range of healthcare options to choose from—hospitals and doctor’s offices need to try a different approach to healthcare marketing.

Read on to learn why we think healthcare guerrilla marketing is an option to consider.