Posts by Nicole Klemp

Nicole Klemp

About the author | Nicole Klemp

Nicole is a content writer at TBH Creative, specializing in content marketing and brand awareness. She likes to blog about content best practices, blog strategy, website copywriting, and how to develop strong messaging with a unique brand voice.

9 practical examples of how to add internal content enablement into your marketing strategy

Digital marketing internal content enablement graphic.

While most marketers make significant investments in strategies for creating and distributing fresh content, some overlook creating a plan to leverage a valuable secondary audience: the internal team. However, if you want a leg up on the competition, thinking about ways to get more from each campaign with internal content enablement tactics is essential.

Because so much of a marketing team’s great work happens behind the scenes, the rest of the organization often has no idea what they’re up to—or why they should care. Content, in particular, can be a major blindspot within companies of all shapes and sizes.

But while employees outside of marketing don’t necessarily need to know “how the sausage is made,” they should be aware of what’s going out to the market. And the easier you make it for internal stakeholders to discover your marketing resources like blogs, ebooks, guides, videos, etc., the more likely they are to share them with their networks.

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Hiring a marketing agency for blog writing services? Here’s how to get the most value

Today’s search engines are savvy. They use complex algorithms that push mediocre, unhelpful, keyword-stuffed content back to where it belongs—off page one! That’s why, if you’re paying a marketing agency for blog writing services, it’s more important than ever to make sure that investment pays off. In this blog post about blog posts, we’ll share […]

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