Posts by Nicole Klemp

Nicole Klemp

About the author | Nicole Klemp

Nicole is a content writer at TBH Creative, specializing in content marketing and brand awareness. She likes to blog about content best practices, blog strategy, website copywriting, and how to develop strong messaging with a unique brand voice.

Want the best homepage content? Follow these 5 tips when writing for your website

Hands typing homepage content using a laptop keyboard

What prospects see and read on your website determines whether they dig deeper or (click the back button) when they visit your virtual front door. So, what kind of impression is your current homepage content making?

Problem-solving is the main reason users visit websites. Designing and writing your homepage to ensure visitors can access information and resources quickly is critical for online marketing success.

Thoughtful, carefully-crafted copy on your homepage—paired with marketing best practices—holds the key to capturing attention, conveying information, and building connections with your target audiences.

While intuitive navigation, clean design, and fast download speeds are all essential components of a good website experience, this blog will focus specifically on writing the words and phrases that will resonate with your audience and help you achieve your goals.

Keep reading to learn the strategies and tactics for writing homepage content that engages and converts.

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How to (not) sound like a robot: content marketing in the age of AI writing tools

Illustration man holding pencil standing on paper on top of laptop.

Is your team using (or considering using) AI writing tools to develop marketing content? If so, you’re in good company.

A recent survey by Aira found that nearly 59% of marketers surveyed already use artificial intelligence (AI) tools to optimize their existing content. However, the same study uncovered that only 13% of marketers believe AI-generated content is indistinguishable from human-generated content.

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18 of the best marketing podcasts to add to your playlist

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Podcasts aren’t just for comedy and true crime. They’re an increasingly popular medium for people who want to get helpful information quickly and conveniently.

In fact, 74% of podcast listeners say they tune in to podcasts to learn something new. For busy marketers, podcasts provide an efficient way to learn new tactics and strategies from industry peers and experts.

The trouble is, if you search for marketing podcasts on Spotify or Apple Podcasts, you’ll get literally thousands of results. With so many options, it can be hard to find good pods that are relevant to your role and interests.

We feel your pain and decided to help narrow things down with a little marketing podcast cheat sheet. Read on to find a variety of options for each area of marketing—and pop in those earbuds.

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9 practical examples of how to add internal content enablement into your marketing strategy

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While most marketers make significant investments in strategies for creating and distributing fresh content, some overlook creating a plan to leverage a valuable secondary audience: the internal team. However, if you want a leg up on the competition, thinking about ways to get more from each campaign with internal content enablement tactics is essential.

Because so much of a marketing team’s great work happens behind the scenes, the rest of the organization often has no idea what they’re up to—or why they should care. Content, in particular, can be a major blindspot within companies of all shapes and sizes.

But while employees outside of marketing don’t necessarily need to know “how the sausage is made,” they should be aware of what’s going out to the market. And the easier you make it for internal stakeholders to discover your marketing resources like blogs, ebooks, guides, videos, etc., the more likely they are to share them with their networks.

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Hiring a marketing agency for blog writing services? Here’s how to get the most value

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Today’s search engines are savvy. They use complex algorithms that push mediocre, unhelpful, keyword-stuffed content back to where it belongs—off page one! That’s why, if you’re paying a marketing agency for blog writing services, it’s more important than ever to make sure that investment pays off. In this blog post about blog posts, we’ll share […]

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