When transitioning from the design phase to the development phase in a website project, communication is the key to making the hand-off go smoothly. Both the designer and developer need to be actively engaged from the beginning of the project in order to define expectations and assumptions. When a developer isn’t given the proper files […]
For many clients, the development phase may seem like the quieter time of the website creation process. However, there is a lot going on behind the scenes at this point in the project, and issues during the development process can quickly cause a project to stray from the set schedule or budget. To ensure the […]
It can be challenging to turn a complex process on a website into a user-friendly experience. Processes that require multiple steps and fields to fill out, such as making a purchase or creating a profile, can be overwhelming if not properly designed. If you want to create a seamless process workflow for your users, you […]
After all the time and effort that goes into creating a website, finally launching it is an exciting moment! However, it’s important to remember that the work doesn’t stop there. You need an effective strategy in place in order to attract visitors to your website and increase engagement once your website is live. The following […]
Do you have analytics set up on your website? If not, you should! Services like Google Analytics provide useful information about your audience and how they are interacting with your content. You can then use this data to improve your website and determine what’s working best for your business. While getting Google Analytics certified, I […]
