The good news is your merger is official and financials are all figured out. The bad news is now you have to hurry up and redo your website—or, is it? Though building a new website that gets results is always a big task, it’s a critical communications investment after a merger and should be part […]
Customers are constantly bombarded with messages from businesses. To stand out among the constant chatter, you must write website copy that engages people on an emotional level and tells stories that are relatable, inspiring, and memorable. The most effective website storytelling builds strong connections with your audience and establishes a foundation for brand loyalty and […]
Great digital-first logos make sense for the business or organization they represent. The best are uncomplicated, memorable, and versatile. But that wasn’t always the case. As recently as ten years ago, most companies were still doing a lot of their communicating offline. Think memos on letterhead, direct mail collateral, magazine ads, and other popular forms […]
User experience, also known as UX, is an integral part of any website redesign. If you want results from your new site, you have to listen to your target audience. The good news is that this is work anyone can do. All it takes is empathy, understanding, and common sense. You don’t have to have […]
This post is part of TBH Creative’s series on digital marketing, crisis communications, and COVID-19. Even if you have never watched Monty Python’s classic comedy Life of Brian (1979), you’ve likely heard Eric Idle’s “Always Look on the Bright Side of Life.” During emergencies like the ongoing COVID-19 pandemic, though, it can be hard to […]
