You know that feeling you get when you think you see a friend across the way, go over to see them, and then—once you get up close—you realize you were wrong so you go the opposite direction and go back to what you were doing before? That type of mistaken identity situation is often the […]
The good news is your merger is official and financials are all figured out. The bad news is now you have to hurry up and redo your website—or, is it? Though building a new website that gets results is always a big task, it’s a critical communications investment after a merger and should be part […]
Customers are constantly bombarded with messages from businesses. To stand out among the constant chatter, you must write website copy that engages people on an emotional level and tells stories that are relatable, inspiring, and memorable. The most effective website storytelling builds strong connections with your audience and establishes a foundation for brand loyalty and […]
Great digital-first logos make sense for the business or organization they represent. The best are uncomplicated, memorable, and versatile. But that wasn’t always the case. As recently as ten years ago, most companies were still doing a lot of their communicating offline. Think memos on letterhead, direct mail collateral, magazine ads, and other popular forms […]
User experience, also known as UX, is an integral part of any website redesign. If you want results from your new site, you have to listen to your target audience. The good news is that this is work anyone can do. All it takes is empathy, understanding, and common sense. You don’t have to have […]
