All eye-tracking research tends to say the same thing: no users want to waste time reading through “walls of text.” Enter website header tags as a solution. They stand out on the page, making them the perfect way to break up big blobs of copy that are hard to read (and visually off-putting). First impressions […]
You might have great information, but if you share it using error-filled sentences, like the one that started this post, most of your users will stop in their tracks and consider the source less trustworthy.
But, you don’t have to live with wrong prepositions, missing periods, and other flaws in your content, even if your company’s communications team lacks a professional proofreader.
Have you noticed your screen looks a little darker lately? You’re not alone. Black backgrounds are popping up everywhere. As dark mode web design grows in popularity—with operating systems, browsers, and apps—so does its prevalence in modern web design. Though it feels fresh, dark mode websites and its use in design is nothing new. If […]
You know that feeling you get when you think you see a friend across the way, go over to see them, and then—once you get up close—you realize you were wrong so you go the opposite direction and go back to what you were doing before? That type of mistaken identity situation is often the […]
The good news is your merger is official and financials are all figured out. The bad news is now you have to hurry up and redo your website—or, is it? Though building a new website that gets results is always a big task, it’s a critical communications investment after a merger and should be part […]
