Before departing for Tanzania, I was prepared to leave all thoughts of work behind for two weeks. I never expected that this African safari experience would remind me of what it takes to be lucky enough to capture great custom marketing photos. Getting a great shot under less than optimum circumstances (e.g., “out in the wild” […]
You know your organization is making a difference, but what does everyone else think? What do people see when they use Google to learn more about your work? When new users arrive at your site, does its nonprofit web design accurately paint an accurate picture of your mission, goals, and beliefs? You can’t always be there in […]
Birthday cards, fresh pies, and even websites … When something is made with love, it’s more likely to be a hit. That’s what happened with Wordle, a no-frills guessing game that’s a masterclass in great UX design. Software engineer Josh Wardle’s impetus for the simple-yet-addictive word contest was to create a custom gift for his […]
Featuring patient stories in your healthcare marketing strengthens your bond with your audience and helps create pivoting moments at a time when people are making important decisions about their medical care. Why do they work? Because storytelling is powerful. Emotions run high when you don’t feel like yourself—whether that’s because you hurt your knee when […]
Every now and then, one of your socks will disappear from the dryer. Your spare change will sneak out of your pocket into the couch. And, a broken link will find its way into an important web page. Although not all of life’s mysteries have fail-proof solutions, there is a tool—called a website content calendar—that […]
