Client: Strategic Coach
Strategic Coach was approaching its 35th anniversary as an elite business coaching program for entrepreneurs. As part of their celebration and future focus, they were also looking for a new and improved website. With a story spanning decades of innovation and success, Strategic Coach needed an updated digital presence to drive new entrepreneur membership.
The solution
TBH Creative’s strategic web design work for Strategic Coach included:
- Website strategy
- Persona development
- Brand refresh and new positioning based on audience insights
- Content writing
- Site architecture definition (reorganizing the information)
- Custom web design
- Responsive web development
Launch date: November 2024
They are one of the most organized and responsive vendors I’ve ever engaged with. We’ve been impressed with TBH Creative’s creativity, expertise, and strategic approach on this entire project. We’re so grateful to have them as a creative partner.
-Lynda Spencer, Marketing Manager & Strategist
Q&A
Strategic Coach’s growth strategy & digital marketing manager, Lynda Spencer, shared insights about the strategic web design project. Her responses–below–have been condensed.
Why was this an important project?
Spencer: As Strategic Coach had grown and transformed, we needed a website that represented who we are now and how we want to grow into the future. It was an opportunity to freshen our messaging, brand, and online appearance.
There are a lot of web design companies to choose from. Why did you choose TBH Creative as your partner?
Spencer: TBH Creative came well-referred, they showed a clear understanding of our goals and business, and had incredible processes and experience with this kind of work.
Tatum is also a client of Strategic Coach, so she understood the business and our program, and we were excited to partner with her and TBH Creative.
Strategic Coach had a well-established brand, and the website had to follow the rules AND expand/modernize the online look. What do you think of TBH Creative’s creative solutions?
Spencer: We’ve been impressed with TBH’s creativity, expertise, and strategic approach on this entire project. We’re so grateful to have them as a creative partner, and we’re planning to work with them on future initiatives (some are already in progress).
Through the process, TBH Creative helped us evolve and update our brand messaging and positioning. The website is a highly visible marketing tool, and we are planning to use the new site to define our updated brand aesthetic across other assets.
Would you recommend TBH Creative to other companies looking for a professional web design team?
Spencer: Yes, I would highly recommend TBH Creative for website work and other brand strategy services.
TBH Creative finds creative solutions to all of our challenges. They are also one of the most organized and responsive vendors I’ve ever engaged with. They had an exceptional ability to stay on track and on budget, providing weekly status updates, having pre-scheduled meetings, and jumping on calls as needed!
I’m most impressed by their ability to keep the project moving and on track—while delivering an incredible product.
