Each year, the Aster Awards honor the nation’s best healthcare advertising campaigns. We are pleased to announce that healthcare marketing firm TBH Creative was awarded six Aster Awards for outstanding work in 2022, including the prestigious judges’ choice award, four gold awards, and one silver award.

A distinguished panel of judges selects winners based on excellence in strategy, creativity, effectiveness, and production. We are honored to be recognized as one of the leading healthcare marketing agencies again this year. (Learn about our past wins in 202120202019, and 2018.)

Keep reading to check out which of our 2022 projects won in “the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing company professionals for outstanding excellence in advertising, marketing, and communications.”

Our 2022 award-winning work


“Science Creates Hope” brand awareness campaign

Judges’ Choice Award
Client partner: Indiana Biosciences Research Institute

2022 Aster Award winner: IBRI “Science Creates Hope” campaign

TBH Creative’s contributions included:

  • Campaign strategy
  • Theme messaging
  • Art direction
  • Airport advertising assets
  • Additional graphic design assets
  • Website landing page creation
  • Donation functionality integration
  • Social media graphics
  • Advertising planning
  • Advertising asset creation
  • Advertising management and reporting

The Indiana Biosciences Research Institute (IBRI) is a leading translational research institute that advances academic and industry science through collaboration to improve patient health.

The IBRI, which is emerging as a research leader nationally and even globally, focuses on collaborating with scientists to accelerate treatments and therapies to improve patient outcomes.

TBH Creative helped the IBRI build brand awareness. The focus areas of research promoted include diabetes, Alzheimer’s disease, and pediatric rare diseases.

The campaign included the development of new messaging, artwork, and promotional tactics across various mediums.

“The ‘Science Creates Hope’ ad campaign is part of our effort to bring greater awareness to our research in pediatric rare diseases, Alzheimer’s disease and diabetes, and to highlight the broader life sciences community in Indiana. TBH Creative was an excellent strategic partner in this endeavor. We are thrilled to share this award with them and to see how this campaign will continue to enhance our recruiting efforts, identify new partnerships and expand our philanthropy.”

Alan Palkowitz, PhD
President and CEO


Nerve injury and limb pain program campaign

Gold Award
Client partner: Indiana Hand to Shoulder Center

2022 Aster Award winner: IHTSC nerve injury and limb pain program

TBH Creative’s contributions included:

  • Planning and strategy
  • Program logo development
  • Persona definition
  • Online web-based content creation, web page, and PDF design
  • Blog article and patient story writing
  • PPC and display advertising
  • Social media paid advertising
  • CTAs and pop up form

Indiana Hand to Shoulder Center launched a new specialty program to treat patients with peripheral nerve pain after a traumatic injury. These promotions were launched to build brand awareness.

The healthcare marketing firm TBH Creative was hired to build awareness in the community and state for this unique care program for patients with limb pain after nerve injuries.

Our work included branding for the new program, information content about the program, and campaign assets to drive awareness as well as lead generation.

“We are honored to receive this recognition for our concerted and ongoing efforts to connect with patients. We could not have done it without our esteemed marketing partner and collaborator – TBH Creative. Their expertise and insight is unsurpassed.

Angie Stevenson
Chief Executive Officer


“This Is Your Way Back” campaign

Gold Award
Client partner: OrthoIndy

2022 Aster Award winner: OrthoIndy “This Is Your Way Back” commercial still

TBH Creative’s contributions included:

  • Campaign theme
  • Campaign theme artwork
  • One 60 second commercial
  • Three 15 second digital clips
  • Advertising strategy
  • Advertising management
  • Reporting number of surgeries from campaign

OrthoIndy provides many services, including exceptional cutting-edge spine care.

Although widely known as the place to go for joint pain and sports injuries, many people in the community weren’t aware that back care was also one of OrthoIndy’s areas of expertise. And, it didn’t help that the amount of local competition—including practices with the word “spine” in their names—was rising.

To improve brand awareness, OrthoIndy needed an integrated campaign to reach patients needing back surgery.

The success measure of this campaign wasn’t just increasing recognition but also growing trackable surgeries from marketing initiatives by 50%. For the goal of awareness, we crafted a commercial to stand out in a crowded market.

“TBH Creative has been a tremendous partner through good times and challenging ones. We can rely on their expertise to help us in many ways, including technical skills, creativity, and analytics.”

Anthony Gioia
Chief Financial Officer


Healthcare website redesign

Gold Award
Client partner: Illinois Bone & Joint Institute

2022 Aster Award winner: IBJI website redesign

TBH Creative’s contributions included:

  • Website planning and site architecture
  • Content writing and optimization
  • Web design
  • Responsive web development
  • Website production, training, and quality assurance testing

The Illinois Bone & Joint Institute’s redesigned website features streamlined navigation, cleaner design, improved mobile experience, faster page loading, reorganized health resources and patient stories, and more straightforward appointment requests.

IBJI was looking to develop new code to ensure a higher-quality website to better match its brand identity as the premier destination for first-rate orthopedic care.

The IBJI marketing team is using their new website to support other ongoing strategic efforts in brand development and digital marketing to help their experienced specialists help more people battling orthopedic pain.


Website physician directory

Gold Award
Client partner: IBJI

2022 Aster Award winner: IBJI website physician directory

TBH Creative’s contributions included:

  • Technical definition and specifications
  • Web design composition
  • Front-end development
  • Back-end database configuration
  • CMS editing capabilities
  • Testing and reporting

TBH Creative redesigned Illinois Bone & Joint Institute’s website in 2022. They needed to improve functionality, mobile usability, and aesthetic appeal.

They had over 200 providers and another 100+ staff and physical therapists. The current system relied on a plug-in, was limited in functionality, and was full of errors. Speed was also a problem.

Our solution included a database-driven search approach with an intuitive layout to enable users to find the desired provider quickly. We gave special attention to mobile design, as nearly 65% of their users visit IBJI’s site on handheld devices.

We also designed and developed robust provider bio pages to account for variance between different providers’ information. We also prepared a microsite feature for media and resources attached to each provider.


Neck and back pain inbound marketing campaign

Silver Award
Client partner: IBJI

2022 Aster Award winner: IBJI spine inbound marketing campaign

TBH Creative’s contributions included:

  • Planning and strategy
  • Persona definition
  • Blog writing and content optimization
  • Pillar page content creation, web page, and PDF design
  • Top funnel assets creation
  • Interlinking and CTAs
  • PPC ad strategy and management
  • Social media paid ad strategy, graphic creation, and management

Illinois Bone & Joint Institute defined a business goal to grow its patients for specific service lines in orthopedics.

As part of this strategic planning, the marketing team identified back and neck surgeries as one of the target areas for marketing promotions.

The healthcare marketing firm TBH Creative was hired to define and execute a long-living digital marketing campaign to nurture patients and build IBJI’s reputation in conjunction with traditional media promotions.