The future of healthcare is digital: 76% of patients plan to use telehealth this year and 75% of medical consumers want a more customized experience. Medical practices need healthcare marketing solutions that keep pace with patient demands.
The healthcare industry is on the frontlines of a world adapting to COVID, big data, and personalization. Keep reading to learn about healthcare marketing solutions your practice can’t afford to ignore.
Planning healthcare marketing solutions that work
You can’t solve problems until you name them. Planning effective healthcare marketing solutions starts by auditing your business for the following:
- Incongruency in website design
- Outdated processes like paper filing and phone scheduling
- Inconsistent, off-brand, and unengaging social media posts
- Content errors like grammar, broken links, and inaccurate information
Most practices come to us with two big problems in need of healthcare marketing solutions: buggy or absent online management systems and a lack of high-quality content.
The top two marketing challenges for medical practices
The healthcare industry has always faced systemic inefficiencies that lead to burnout and overwhelm. Unsurprisingly, marketing can seem like a less urgent priority when clinics are understaffed, and public health protocols are in flux.
Creating and managing online resources for patients
Patients want on-demand access to their medical records. They also want to schedule appointments outside of work hours or without needing to reduce background noise. Many healthcare organizations struggle to implement and manage the necessary changes.
A post-pandemic world must provide healthcare consumers a way to get the resources they need without requiring in-person, mail, or phone communication. Digital marketing solutions in healthcare can pave the way.
Building a content-driven strategy
Healthcare providers are experts in medicine, not blog writing, video production, or social media management. Patients want high-quality information (and physicians want patients to have it). Distilling complicated health information takes time medical professionals just don’t have.
If your healthcare organization has these problems, we have good news! Digital tools can address your internal and external communications issues and set your brand apart from the competition. Consider the following as you build effective healthcare marketing solutions.
1. UX closes the gap in patient perception of quality
The most effective healthcare marketing solutions consistently do one thing very well: they help patients feel good about the quality of their healthcare. Outstanding web UX amplifies the quality of care your patients receive in-person and virtually.
Catalyze growth with meaningful digital experiences
Improved UX is more than a way to increase revenue and improve retention. It’s also the modern vehicle for the patient journey:
- Online scheduling prioritizes self-care (even with background noise).
- Integrated portals give patients control over the data informing their care.
- Readable emails requesting reviews give patients room to share wins or needs.
Although more people are turning to digital tools for their healthcare, patient satisfaction with technology is declining.
This is your practice’s moment to stand apart by integrating patient-centric healthcare marketing solutions, starting with better UX.
2. Comprehensive marketing increases new patient acquisition
What if you’ve already invested in UX but aren’t seeing the expected results? You can have a patient-centric website, but you won’t see the ROI you want unless you take an omnichannel approach.
Along with website redesign, comprehensive healthcare marketing solutions include the following digital tactics:
- Ongoing SEO content
- Healthcare app integration
- Social media marketing
- Email marketing
- Educational outreach programming
- Event planning
- Thought leadership
The key to healthcare marketing is customization. Work with healthcare marketing specialists to get a tailored strategy for your target audience.
