Advice for improving your social media strategy

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It’s uncommon to not have a social media presence as a brand in today’s world. But do you have an active and thriving social media strategy for your platforms, or are you simply just “there”?

While having accounts on various platforms is a great start, it’s time to make sure you’re taking strides to be a part of a larger internet strategic plan. 

Keep reading to see our top five posts for perfecting your social media strategy.

Social media posting: too much or not enough?

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When it comes to posting on social media, frequency is an important factor in your success.

In this post, you’ll learn tips for finding the perfect balance between posting too much and too little on social media.

Tips for using Linkedin ads for recruitment

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Looking to hire new talent? There are numerous options to consider when trying to get your listing out to the public. In some campaign work we’ve done for TBH Creative clients, we’ve found promoting job openings through paid Linkedin ads helped them reach ideal candidates.

In this article, you’ll learn tips for:

  • Selecting your audience criteria
  • Designing custom landing pages for open positions on your site
  • Tracking performance and adjusting your ads accordingly

Optimize your Facebook ad formats for maximum ROI

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Running ads on Facebook can help you reach your business goals, regardless of your experience with advertising. Even better, you don’t need to break the bank to be successful.

We’ve found that simply adding a small budget to posts can help your messaging stand out and reach your followers and other users alike. In this post, you’ll learn about different ads and when to use them for maximum ROI.

How to make sure your links look good on social media

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Having your posts on social media presence and post correctly is important for increasing engagement and a positive ROI. To see the most ROI on your content, take the extra step by incorporating appropriate code and tags to ensure your content is shared the way you intended.

In this article, you’ll learn how to optimize your content and links on social media for perfect posting.

Telling stories and connecting with customers using LinkedIn articles

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While Linkedin is commonly used to look for jobs, connect with business partners, and check in on people’s professional lives, it’s also a valuable tool for writing and sharing articles. Share your thought leadership content by getting started with articles for Linkedin.

In this post, you’ll learn:

  • The personal and professional branding opportunities when it comes to posting your articles
  • How to reach more people
  • Viewing Linkedin analytics for articles
  • How to refresh your old content

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Kennedy

About the author | Kennedy Smith

Kennedy is the web and marketing assistant at TBH Creative. She manages social media, assists with website production, and handles client support requests. She likes to blog about digital marketing, graphic design, and brand development.

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