Around 83% of patients visit a healthcare provider’s website before booking an appointment, according to Google. But, just because someone visits your website, that doesn’t mean they will become a new patient. TBH Creative worked closely with the Methodist Sports Medicine on a comprehensive medical website development project to create a more welcoming site that creates a first-class experience for existing and potential patients.
To take their website marketing to the next level, TBH Creative needed to:
- Create an on-brand and flexible design that can accommodate future growth and additional website enhancements
- Improve user experience with personas research, optimized copy, and content reorganization
- Move the website to a stable hosting environment
- Save money and time on patient intake with easy-to-use HIPAA-compliant web forms
- Simplify the process of making site updates through the integration of an easy-to-use content management system
The solution—
TBH Creative’s healthcare website design for Methodist Sports Medicine included:
- Website strategy and goal planning
- Web audience/persona research
- Website architecture
- Web content writing with SEO for top-level pages
- Modern, responsive website design
- Web development
- Content management system
- Custom application development modules
- Training
Launch date: November 2019
Q&A
We chatted via email about this healthcare website redesign project with Cory Goodwin, Methodist Sports Medicine’s director of information technology. His responses—below—have been condensed and edited.
Why was Methodist Sports Medicine looking for help with a new healthcare website design?
We reached out to TBH Creative because Methodist Sports Medicine had recently deployed a website that was not fully functional and wasn’t easy to manage. We were also hosting the site ourselves, but—due to improper hosting set up—the site was experiencing consistent downtime.
There are a lot of web design companies in Indianapolis to choose from. Why did you choose TBH Creative as your website partner?
TBH Creative wasn’t afraid of the state of our website and they were willing to “take on the challenge” and make our medical website more functional and a better representation of our brand. I appreciated TBH Creative’s approach strategy, experience, and passion for healthcare website design and development.
How did TBH Creative help keep the project on track?
Healthcare website redesign was completely new to everyone on the Methodist Sports Medicine team. We had many hurdles along the away. TBH Creative kept us focused and effectively managed all the obstacles that came up. During our weekly status calls, they always answered our questions and provided clear direction on next steps.
What’s been the response to the finished website?
So far, the website has been very well received. Before now, Methodist Sports Medicine had never been able to update information on our site in a timely manner. Everyone on our staff is impressed with how functional the website is now and how easy it is to make updates. My team especially loves the TBH Creative CMS and how simple it is to use.
Would you recommend TBH Creative to other hospitals and healthcare companies looking for a professional marketing team?
Yes. They’ll need to treat TBH Creative as a partner and not a vendor. Take the time to help them understand your brand and trust their process. It will yield incredible results. Their passion to help companies improve their marketing goals via web design is top-notch.
