Case study: nonprofit fundraising website redesign

Franciscan Health Foundation fundraising website redesign
The new Franciscan Health Foundation website supports programming and services that provide “comfort to those who need it.”
The Franciscan Health Foundation is the philanthropic arm of Franciscan Health, an award-winning system of accredited hospitals and healthcare facilities.

The focus of the Foundation’s work is to provide critical support to programs and services addressing the ever-growing healthcare needs of communities throughout Indiana, Illinois, and Michigan.

The Foundation hired TBH Creative because it needed a redesigned website featuring:
  • Customized functionality to simplify making gifts online
  • Expanded storytelling content to build engagement
  • Bold design updates to better match their new brand assets
  • Site architecture refinements to provide a more cohesive and user-friendly experience

The solution—

TBH Creative’s nonprofit website redesign work included:
  • Website architecture strategy
  • Modern, responsive website design
  • Web development (HTML and CSS build)
  • Content editing
  • Drupal theming and customization
  • Integration and custom layout for Blackbaud donation software
  • Content management system training
Launch date: Spring 2018

Q&A

TBH Creative chatted via email about the project with Kevin Rose, Franciscan Health Foundation’s administrative director of marketing and communications, and project lead Tatum Hindman. Their responses—below—have been condensed and edited.

Why was the Franciscan Health Foundation looking for website redesign help?

Kevin Rose: First and foremost, we were looking for a way to use our website to showcase our programs that make a positive impact on those in need. The new and easy-to-navigate website did just that.
“The TBH Creative team took the time to answer all of my questions—and, there were many of them.”

What did TBH Creative do to help the Franciscan Health Foundation team meet its website marketing goals?

Kevin Rose: Knowing it was a complex site to build, TBH Creative excelled in how they went about collaborating with us. This resulted in a final product we could all be proud of. They took the time to answer all of my questions—and, there were many of them.

What did the Franciscan Health Foundation team think of the finished website?

Kevin Rose: The new website is terrific. We’re very happy with it, and we’ve received very positive feedback about how informative it is as well as regarding its modern look and ease of use.

What helped make this nonprofit website redesign project successful?

Tatum Hindman: From the very beginning, we were in agreement with the goals and creative direction for the website; it needed to tell a story and be personal. We also had a history with the team after a decade in partnership with Franciscan Health on other projects, so they trusted us to get the work done well and knew that we could adapt to their changes along the way. Learn more about the project »
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Tatum

About the author | Tatum Hindman

Tatum is the president of TBH Creative and is responsible for building long-term client relationships. She enjoys the strategy behind web design and sitting down with clients to define online marketing goals. She likes to blog about questions or topics that clients ask about as well as sharing new tricks.

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