Year: 2017 Posts

Web Development Case Study: Tracking Football

A phased website development approach leads to greater success Tracking Football LLC is a football recruiting service that helps college and professional football teams identify key recruits based on independent athletic data. It’s a different approach to football recruiting and as a web-based product requires a site that is easy-to-use for fans while also marketing […]

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What is the ideal length of a blog post?

As marketers, we are fortunate to live in an era of big data like no one who came before us. We have actual numbers to back up best practices, from how often to post on social media for optimal engagement to the ideal length of a blog post, and everything in between. These strategies previously […]

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Best practices for hospital website design

When designing a hospital website, there are a number of unique challenges to take into consideration. Hospitals cater to a wide audience with a multitude of needs, which can make it difficult to create a cohesive website that addresses as many of those needs as possible. However, there are some general guidelines you can follow […]

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Trend alert! Where web design is going in 2017 (and beyond)

Web design is constantly changing, but it’s for the better (don’t believe me? Just think back to your business’s website circa 2007 and you’ll get my point). Since it’s ever-changing, there is no “goldilocks recipe” for a stellar website. What works for an ad agency’s website might not be strategic for a pediatrician’s site, and […]

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