Web Design Trend #1: The Bold and the BeautifulWebsites have been moving towards minimalism since content management systems like WordPress and Drupal began adding modular functionalities in 2014. Minimalism used to mean that sparingly-used copy was organized in a neat, monochromatic fashion. Black and white was the indication of modernity. Well, we’ve made it through the proverbial twister and landed in the technicolor world of Oz, because grayscale is out and bold color palettes are in.
Bryn Taylor’s portfolio website is a great example of a bold, yet minimalistic color scheme. He uses two bright, contrasting colors to bring the user’s eye exactly where he wants while allowing his featured design work to stand out on the page.
See OrthoIndy’s bold, new website
Web Design Trend #2: Typography TakeoverWith the advent of Google’s Material Design Principles, a variety of eye-catching fonts have begun to pop up all over the web (actually, a lot of the trends we’re seeing can be traced back to Google Material Design). A strategic mix of bold fonts helps combat a user’s short attention span and draw them through the website. This, coupled with aesthetically-minded type setting, elevates a site’s look and feel. Typography is starting to become a main design element, and one of the biggest trends shaping web design today.
experience the Design Principles at their finest.
Web Design Trend #3: Icons, Icons, IconsConsistent use of icons creates a sense of coherence and continuity in a website, while adding visual value. Many brands are starting to utilize icons, and, in fact, many of TBH’s recent design projects include icon development. Here are a few examples of how businesses are using icons today.
Web Design Trend #4: Get MovingOne of the cutting-edge trends that have begun to show up more frequently is the use of animation. From simple underscores to highlight section titles to intricate SVGs that dance across the page as you scroll, the animation is guaranteed to grab the user’s attention. What’s more, correctly-used animations add meaning by dynamically displaying content, while using fewer resources than shooting and embedding a video.
Our web developer Kayleigh discussed the emergence of animation in web design – read her article “Web Design Trend: Animated GIFs and SVGs” on our blog!
In SummaryAs I mentioned earlier, there is no panacea for bringing your website from drab to daring. It all boils down to knowing what you want to convey, who you are conveying it to, and how they like to digest information– which, of course, takes time. That being said, the four trends discussed in this post are awesome quick fixes to consider if you are looking to revamp your website.
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