Perspective, tips, and insight

Articles to help you improve your digital marketing

Trend alert! Where web design is going in 2017 (and beyond)

Website design brainstorming session
Web design is constantly changing, but it's for the better (don't believe me? Just think back to your business's website circa 2007 and you'll get my point). Since it's ever-changing, there is no "goldilocks recipe" for a stellar website. What works for an ad agency's website might not be strategic for a pediatrician's site, and visa versa. However, distinct web design patterns have started to crop up within the past 6 months, and companies who have adopted them have tended to stand out. I can't predict the future, but it looks like these four emerging web design trends of 2017 are here to stay.

Use email automation for your marketing

Use email automation for your marketing
Email marketing is one of the most effective tools in a marketer’s bag—when done right that is. Gone are the days of blanket emails with the same message sent at the same time to all prospects or customers. Successful email marketing is personalized and triggered by a user’s behavior - downloading a brochure or watching a video for example.

Automated email workflows let you leverage the best email marketing has to offer. Even better? Once they are set up, they do the work for you.

Website Design and Digital Marketing Case Study: Baker Hill

Re-establishing a brand identity with more robust website and digital marketing

As a company, Baker Hill was going through a big transition. After a change in ownership, they needed to re-establish their brand—a brand that had historic value but had been downplayed in recent years. They were counting on the web as a big part of launching the Next Generation of Baker Hill, and they were on a fast track to tie in digital marketing and video content at the same time.
Baker Hill Web Design Case Study

Benefits of using SVG (Scalable Vector Graphics)

When it comes to adding imagery to your website, there are two basic image types to choose from: raster images and vector images.

A raster image, typically a photograph, is made up of pixels and has a set resolution. When scaled up, it will lose quality and can appear pixelated or grainy.

A vector image is created using points, lines, and shapes. You can scale vector images to any size without losing quality. Vectors images are limited in how much detail they can represent, so they are best used for elements like typography, logos, icons, or illustrations.

Troubleshooting common post boosting issues on Facebook

fix facebook boosting issues
Facebook should be a strategic part of any company's marketing plan. If you're working with a digital marketing partner, likely they are handling many of the details related to your Facebook presence, including ads and boosted posts. In this post, we will be troubleshooting issues and errors that are common when attempting to boost posts on Facebook.

For many businesses, managing your own social media can challenging. With Facebook specifically, it is particularly frustrating to find boosted posts under-performing or not spending their full budget. (Note: Unsure what a "boosted post" on Facebook is? Get started with Facebook Help Center and the basics of boosting.)

Meet Mac, Digital Marketing Intern

Mac Ely, TBH Creative Digital Marketing Intern
Hiya! I’m Mac, the digital marketing intern. I just wrapped up my sophomore year in the Kelley School of Business at Indiana University, which marks the halfway point in my pursuit of a Marketing and Business Analytics degree. While I am new to the industry, I’m really excited to gain web design and writing experience this summer with TBH Creative!

I dipped my toes into the marketing world last summer, working in the marketing department of a larger corporation. However, I came to realize that my nine-to-five isn’t meant to be spent behind the three-and-a-half beige walls of a cubicle. I craved something more intimate, something client-facing, something bespoke. Luckily for me, I didn’t have to look too far! I was introduced to the TBH Creative team during my work last summer and quickly came to see they had what I wanted. Remembering how great the TBH team was to work with, I decided to reach out and apply for the internship position this summer.

Five tips for building your website budget

building your website budget
It’s one of the most common complaints we hear from new clients: “My last website project was so far over budget. It seemed as though our budget was just a suggestion.”

That’s not a complaint we want to hear from any of our clients at TBH Creative. We work hard from the very beginning to make sure that’s not the case. In fact, we often hear that we spend more time upfront preparing, asking questions and confirming details than our competitors. Why is that so? Even during the sales process, we want to take the time to really understand your project and give you an estimate that is as accurate as possible. It's worth the extra time because we want to build a website that meets your goals and that is completed on time and on budget. The more we know from the beginning, the better we are at doing just that.

So how do you build a website design budget that encompasses what you need and helps your website developer avoid those expensive surprises? We have five things to consider before you sit down in front of the spreadsheet.

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