Developing a connection with your website visitors can help you to increase your website’s conversion rate. While there are
many ways to do this, one effective strategy is by making your website more “humanized”. Essentially, by showing the actual people behind your company, you can increase trust and engagement among potential customers.
Creating a company team page is a great way to develop an emotional connection with your visitors, and including photos of your staff plays a crucial part in that.
Let’s take a look at some of the ways team photos can benefit your website.
Benefits of including team photos on your website
Makes a good first impression. First impressions are important, especially on a website where you have limited time to capture a visitors attention. Photos add interest to a page, and more easily engage users than just text.
Shows company personality. Adding team photos to your website will help to give life to your company, and will help to make your company seem friendly and inviting. They are also a great way to show off your company culture.
“It’s hard to connect with a small business team with a huge list of names. Get personal with customers and allow them to connect with you more easily by implementing images.”—Unbounce, 3 Ways to Increase Your Conversion Rate With Images
Strengthens relationships. Team photos allow people to associate a name with a face, which is important in creating a more personal connection with your potential customers.
Increases engagement. Adding team photos can go a long way towards making people feel more comfortable in contacting your company. It can help them to feel as though they are reaching out to an actual person, instead of just a random phone number or email address.
“In today’s highly competitive world, it’s definitely in every business’s best interest to find a way to connect to their customers and leads through humanization— no matter what industry you’re in.”—HubSpot, Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
We’ve seen the benefits of adding team photos firsthand. TBH Creative added team photos to our website in 2013. In 2014, the team page was third most popular page, and it had the lowest bounce rate of all our pages. Both current and potential clients have commented on the team pages and referenced some of the fun facts within our bios. Generating this type of engagement is a crucial part of any successful marketing strategy.
Some examples of effective team pages
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MailChimp adds staff photos throughout the content of their about page, giving it a friendly tone.
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UpStatement
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| The UpStatement team page not only includes photos of their team, but each staff member has their own custom logo, adding extra personality to the page |
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| HomeLight features its team prominently in a banner photo on its about page, along with individual team photos. |
Verve Health
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| The Verve Health team page shows personality through team photos and personal facts. |
SparkBox
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| SparkBox features company principles throughout it’s team photos to give visitors a better idea of what their company is about. |
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| The Etsy team page includes a collage of its many team members, displaying its personality as a company. |
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| Vangarde Music’s team page includes a contact form for each team member to encourage visitors to reach out. |
Curalate
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| The Curalate team page doesn’t take itself too seriously, with a fun photo for each staff member. They also include a photo stream showing off their company culture. |
Give life to your website
If your website is lacking that humanizing element, TBH Creative can help. With our extensive
web design services, we can help you improve your website and increase your conversion rate in no time. To find out more,
contact us today.
