Perspective, tips, and insight

Articles to help you improve your digital marketing

Web design workflow: What to expect when starting a website project

Web design workflow with TBH Creative
When starting a new website project, our clients generally have never been through the web design process before and aren’t sure what to expect. Therefore, it’s important to make the web design process as straightforward as possible in order to alleviate any concerns or apprehension. A major part of that is to follow a defined web design workflow that helps to strategically guide clients through each major phase of the process. An effective workflow can also help to keep a project on task and increase overall productivity.

In this article, we’ll share the main steps in the TBH Creative web design workflow, as well as the basic strategy behind each phase, to help you get a better idea of the work that goes into a website project.

Web design showcase: Online annual reports

It’s that time of the year again—time to reflect on the past year, what you’ve accomplished, and where things are headed. For many companies, this will include putting together an annual report. When deciding on a format for your annual report, you may opt to create a downloadable PDF, or mail out a printed version. However, online annual reports have become increasingly popular over the years, and can be a more beneficial choice than other formats.

By turning your annual report into an interactive website, you can engage your audience on a deeper level and generate interest in your company. Online annual reports make data easy to access and share, and can be more easily updated than other formats. They also give you the opportunity to use interactive content such as video or audio to enhance your data and provide a unique experience to viewers.

In this showcase, we’ve put together some fantastic examples of online annual reports that succeed at presenting data in an effective, engaging manner for their audience. Take a look and get inspired!

Boost your digital content marketing with an editorial calendar

Search engine optimization algorithms are an ever-changing target; however, there’s no denying that they are honing in more tightly on strong, relevant, useful content. A website development project is becoming an online content marketing project with the website as one channel in that content marketing strategy. The website needs to be designed with content in mind - including the content of all of your online marketing channels: social media, blogs, and email marketing to name a few.
How do you tie all of these channels together for a cohesive, target marketing effort? With an editorial calendar.

Color theory & web design: Choosing a color scheme for your website

In part one of our two-part series, "Color Theory & Web Design", we talked about the importance of understanding color theory basics when choosing colors for your website. We looked at how to use the color wheel to pair colors, as well as how hue, value, and saturation can contribute to how a design is perceived.

In this article, we'll take a look at the various types of color schemes that you can use for your website or brand, as well as tools and resources to help you choose a color palette.

Quick tip: Improve the speed of your website

Quick tip: Improve the speed of your website
Speed is a key factor in the success of a website, and loading time can have a significant impact on conversion rate. In fact, many studies show that three seconds is “the point at which most visitors will bounce if a page is not loading quickly enough” (source). If users are waiting too long for your website to load, they are will likely move on to the competition.

Optimizing your website to load and function as quickly as possible will help you to avoid frustrating or losing potential customers. While there are a variety of ways to improve the speed of your website, here are six methods to get you started.

Website Redesign Case Study: Catching the website up with your business (Strategic Materials)

It’s a common problem: your business grows, you add new standards, your team has their hands full dealing with the everyday aspects of business and before you know it, your website is drastically out of date. It’s time for a website redesign from the bottom up—new architecture, updated design elements and new content.
View the new website at
This was certainly the case for Strategic Materials. They knew the website was one of their primary “faces” in the marketplace but they had let it get behind the times. They came to TBH Creative wanting to start with a sound strategy and then move into new design and content.

Color theory & web design: Color basics

Choosing colors for a website sounds like a simple enough task, but if you've ever had to do it, you may have found that it's more difficult than it seems. In fact, choosing the right colors for your design can impact the overall success of your website. Color affects how your website and brand is perceived by your audience and impacts the emotions invoked by a design. Therefore, it's important to choose your color palette carefully and with purpose, and understanding the basics of color theory can help in that process. Color theory is essentially a guideline to the interaction or mixture of colors and how they affect the way people perceive them.

In this first installment of our two-part series, "Color Theory & Web Design", we'll take a look at the core principles of color theory and how they can impact your website.

How to organize your website project for success

Planning with computer and notepad on desk
Once you’ve decided it’s time for a new website—either a website redesign or brand new website—there are a few things you can do ahead of time that will build a foundation for success. Before you even select a website designer there are some steps you can take that will get your project off to a better start. Putting in this time and effort will help ensure you end up with a website that meets your goals and will work for your organization for years to come.

Over the years we’ve helped organizations with websites at all stages of development. Some groups come to us with a blank page and others come to us with a well-defined project ready to hit the ground running. Here at TBH Creative, we can help with either of those projects—and everything in between. We have learned, however, that the smoothest projects are the ones where the client has done some planning ahead of time.

So what types of planning make the most impact?

Website prototyping: methods and resources to get you started

website prototyping
Breaking up the website planning process into phases allows you to focus in on one aspect of your website at a time. For example, wireframing helps determine content layout, and mock-ups focus in on the look and feel of a website. It's important to address functionality and user experience during the planning process as well, and this is where prototyping comes in. Prototypes are a great way to demonstrate how elements will function, as well as to pinpoint usability issues early on in a project.
In this post, we'll discuss the details of website prototyping and take a look at a variety of prototyping methods and resources.

Interior web page design: Why is it important?

interior web page design
The interior pages of your website are just as important as your home page. But if that’s the case, then why do the interior pages so often end up as an afterthought in the web design process and/or lower priority for clients?

More often than not, the homepage is the primary focus in the design process, and for good reason - it’s the main entry point into your website and needs to make a great first impression. However, while the home page tends to be the most common entry point to a website, it is not the only entry point. Users will frequently enter your website from landing pages or other key pages based on search results for targeted terms or links from other sources. Therefore, you don’t want your website to lose its momentum once users get past the homepage and into the subpages of your website, so it’s important to strategically design your interior pages to support your overall goals as well.

In this article, we’ll take a look at the top reasons interior pages are crucial to the success of your website, as well as a showcase of websites with high-quality interior pages.

Website Redesign Case Study for New Song Mission

New Song Mission has been a client of TBH Creative’s since 2008. As a small, not-for-profit organization they kept their site design and content management system as long as possible. Over time, they realized that the site had become hard to update and difficult for their users. They knew it was time for an updated design and wanted to make sure they could manage the site well into the future to save costs and maximize use of their website.

New Website for New Song Mission on laptop
Visit the new website at

Supporting an event with a complete online & print marketing campaign: a case study

Campaign Marketing for River Bluff Run
Long-time client, Logansport Memorial Hospital came to us a few months ago with a new project related to their annual River Bluff Run & Fun Walk. Held each October, this event has become an important fundraiser for the Logansport Memorial Hospital Foundation. Proceeds benefit the LMH Foundation Breast Screening Fund—a fund that supports mammograms for uninsured Cass County Women ages 40 and older. Their previous marketing for this event has been done in-house and they were ready to make some upgrades.

The list of needs for this project exceeded their budget. They knew this and asked us what we could accomplish off their wish list within budget. After reviewing and knowing the cause behind the event, we decided to do the entire list and more as an in-kind donation. It’s a great event, and we were proud to support their efforts at raising awareness and providing breast cancer screenings.

Five habits for highly effective content marketing

five habits of highly effective content marketers
Remember when that book Seven Habits of Highly Effective People was all the rage? (I may have just dated myself there.) Well the premise of the book is that if you want something to change, you need to focus on your personal attitudes and behaviors. If you aren’t achieving your goals, you need to think about the process differently and consider your own role in that process.

I think we can apply the same concept to content marketing. Content marketing is still a relatively new field. It’s something many of us want to be better at. And it’s something that many marketing plans are starting to incorporate into goals and objectives. Instead of talking about good content marketing practices (though those articles are also very worthwhile) let’s talk about good habits of effective content marketers.

We're Hiring a Digital Marketing Assistant: Join our Team and Share

Join our team!  TBH Creative is hiring a Digital Marketing Assistant. The position will handle a variety of marketing and administrative needs. If you enjoy the small business / fast-paced environment and love marketing, you may be a good fit.

The ideal candidate will be a self-starter and good communicator. We are looking for something who has the ability to wear multiple hats, strives for excellence, and is looking for daily opportunities to learn and grow.

We are a motivated team, and we work on awesome projects. We are hard-working, and we never miss a deadline. Our office is located in Carmel, Indiana, in the Carmel Office Suites (Keystone and Carmel Drive). We offer virtual working arrangements and flexible schedules.

8 marketing-focused questions to ask when reviewing a web design

8 marketing-focused questions to ask when reviewing a web design
Just because a web design looks good doesn’t mean it is a successful website. There are a variety of factors in addition to look and feel that contribute to the success of a web design, such as whether or not it provides a good user experience or adequately meets a business’s goals. These factors should be taken into consideration when reviewing a website design in order to maximize its potential.

Asking the following questions can help you to conduct a more productive review of a website design and how it will work to help achieve your overall marketing goals.

Images and your website: Tips for choosing effective imagery

choosing images for your website
Images are a powerful communication tool on the web. Selecting the right imagery for your website can help attract attention, elicit emotion, and build trust with your visitors. Therefore, choosing images is a crucial step in the website design process. It's important to put thought into the images you choose for your website and how your visitors will perceive those images.

In this article, we've outlined basic tips for selecting and using images on your website.

3 methods for creating mockups

website mockups
When you are working on a web design, it's important to plan out your ideas. Many web designers start out with wireframes to organize the content of the page and determine the layout of page elements. Once wireframes are complete, the next step in the process is typically to create a more full-featured design mockup. Creating a mock-up for your design is a helpful way to work out the appearance of page elements before committing anything to code.

In this post, we'll discuss three popular methods that you can use to mock-up your website design.

An important step towards website project success: involve the right people

involve the right people in your web project
Your website development budget is approved. You’ve researched and interviewed firms and selected your website design vendor. Your first meeting with the website development group is on the calendar and your target launch date is in sight.

Things look like they are all in order for a successful website design project, right? Not quite. Before that first meeting, TBH Creative recommends spending time on an important foundation step: selecting the best internal team.

Web design showcase: 6 examples of good pediatrics websites

Web design showcase: 6 examples of good pediatrics websites
Well-designed healthcare websites can be hard to come by, especially when it comes to pediatric websites. A good pediatrics website should effectively communicate their expertise and inspire trust in their visitors in order to convey to parents that their children will be in good hands. Therefore, both content and design should be developed strategically and according to overall goals.

In this showcase, we'll take a look at six pediatric websites that stand out from the crowd, whether through exceptional design or excellent content.

Creative marketing strategies: Taking on the competition

Professional team strategy meeting
A little friendly competition could be just what you need to jump start your marketing efforts. Calling out your rivals can be an effective marketing strategy if done well, and can help to generate interest in your company.

In this post, we’ll take a look at some creative examples of companies who have successfully implemented this strategy, as well as some points to consider if you are thinking of adopting a similar approach.

Freebie roundup: free resources for web designers

Here at TBH Creative, we are always on the lookout for a good web design freebie. From fonts to textures to icon sets, there are a lot of great, free resources out there for web designers and marketing managers. In this round up, we are sharing ten of the best freebies that we’ve recently added to our collection. Take a look and download your favorites!

Note: Make sure to thoroughly read the license agreement for each resource to ensure proper use in your projects.

Tips for writing an effective blog post

writing an effective blog
Content marketing. Storytelling. Content strategy. Tailored content. We could toss around buzzwords all day but what it all boils down to is this: more and more people are realizing the importance and value of well-written, relevant content on a website. Good content makes a difference in search engine optimization and it makes a difference in how sticky your website is for your target audience.

One tool that TBH Creative recommends to our clients looking to “up their content game” is blogging. Whoever said blogging is dead was wrong. Blogging has certainly changed, maybe grown up a bit, but one thing’s for sure it’s alive and well.

Web design trends: Animated GIFs and SVGs

Adding movement to your website can help it make it more dynamic and interesting for users. There are a variety of modern techniques for adding movement to your website, from videos to advanced CSS techniques to animated graphics. Animated graphics, in particular, can be an easy and fun way to add a sense of interactivity to your website.

10 HTML best practices for beginners

Whether you are a beginner or an expert in Hyper Text Markup Language (HTML) it is important to follow some best practices in order to keep your HTML documents consistent and organized. With so many elements, attributes, properties, values, and more—there is a lot to learn.

Here are 10 HTML best practices to keep in mind when working on your next project.

Website Redesign Case Study: Aircom Manufacturing

Improved sales support through updated website.

Aircom Manufacturing and its subsidiary, Medivative Technologies, knew that their customers and prospects were using the Internet more and more often when researching contract manufacturing partners. “You can hear them typing on the keyboard as soon as you introduce yourself and the company.” noted one of the sales directors in our project kick off meeting.

The employees of both companies agreed, the websites were outdated and did a poor job reflecting their capabilities. Our research into audience personas confirmed what the people at Aircom were experiencing. Their target market overwhelmingly said that Aircom and Medivative could do so much more than was represented on their website. All audience segments wanted to see more about manufacturing capabilities and experience.

Aircom needed more than a simple redesign, they needed a website that could be part of their sales kit. A website that would promote their services and explain their strengths.

10 web design pet peeves to avoid on your site

Every web designer has certain pet peeves that immediately stick out on a website, especially when it comes to bad website design. The most common of these pet peeves center around mistakes that many web developers and designers are guilty of making.

In this article, we'll discuss some of our personal pet peeves and how to avoid them.

Why showing faces is still important on your website staff page

Importance of staff photos
Developing a connection with your website visitors can help you to increase your website's conversion rate. While there are many ways to do this, one effective strategy is by making your website more "humanized". Essentially, by showing the actual people behind your company, you can increase trust and engagement among potential customers.

Creating a company team page is a great way to develop an emotional connection with your visitors, and including photos of your staff plays a crucial part in that.

Let's take a look at some of the ways team photos can benefit your website.

Web Site Redesign Case Study: Tri Green Tractor

Tri Green Tractor came to TBH Creative with a common problem: an outdated website that was not effectively communicating with their audience. Instead of supporting their brand and sales efforts, the website was detracting from their work. Tri Green Tractor had started to attract a new audience that wasn’t just regional to their locations - farmers searching for used equipment from Central Indiana where the soil produces less wear and tear on the machines. The website needed to be upgraded to better meet the needs of this target market.

Web design trends: Unique hero graphics

Web design trends: Unique hero graphics
Hero graphics—those large banner images typically accompanied by a minimal amount of text on a homepage—continue to be a popular web design trend, and for good reason: Implementing a hero section on your homepage is an effective way to add visual interest to your website and to reinforce your message.

In this post we’re going to dive deeper into this trend by taking a look at some websites that have taken a unique approach to the hero graphic.

Two steps to a smart, strategic website

Alternatively titled: A sound strategy isn't "let’s hang out and get to know each other and brainstorm." (Though we like brainstorming sessions too.)
A strategy is defined as a plan of action or policy designed to achieve a major or overall aim. Its synonyms include master plan, grand design, game plan, plan (of action), action plan, policy, program.
At TBH Creative we believe that successful websites are those built strategically. Call it being creative with a purpose. We love exercising our creative muscles in design, content, and development, and we love it even more when those muscles are utilized to build something that helps achieve goals. That’s why we start every project with two key strategic phases designed to make sure that the end result is successful.

10 mistakes to avoid to save money on your website project

There can be a lot to learn if you're going through the web design process for the first time. We do our best to educate our clients and prepare them for what's to come, and we have learned a few things along the way that help the process go as smoothly as possible.

In this article, we will take a look at some common mistakes that can slow down a project. By being aware of these mistakes, you can save time, effort, and money in the web design process.

Web design trends: 6 examples of online brand style guides

A brand style guide is essentially a set of rules defining how your brand should be portrayed. Brand style guides help to ensure consistency across all marketing materials, both online and offline. Creating an online version of your style guide is beneficial since it offers a central, easily accessible place to get information for anyone involved in creating branded material.

Online brand style guides vary from company to company. Some extend to offline materials, some are limited to website guidelines. Some are incredibly detailed, while some focus on more general guidelines.

In this showcase, we'll take a look at some high-quality examples of online style guides.

5 tips for using automated email marketing to promote your blog

Allowing visitors to subscribe to your company blog is an easy way to continually generate interest in your business and potentially increase leads. Email marketing is beneficial in building an effective blog marketing strategy, and automating the process will allow you to more easily promote new blog content.

When using automated email marketing for blog promotion, users are able to subscribe to an email list, and then receive updates when new posts are published. Setting up this type of workflow can help you save time and effort in the long run.

In this article, we'll provide some helpful tips for using automated email marketing on your blog, as well as some popular services that can help you get up and running.

Three important inbound marketing trends

If there’s one thing we've learned in our years of business as a digital marketing agency, it’s that we have to keep learning. The Internet is a constantly evolving marketplace. Search engine algorithms change regularly. Design standards change and keep getting better. The influence of social media and content marketing changes all the time.

If you want to be successful, it’s important to stay up-to-date on what’s working and what’s not in the digital marketing world. Recently, I had the opportunity to be a guest co-host on SpinRadio with Michael Reynolds of SpinWeb. SpinRadio is a weekly program focused on inbound marketing and sales strategy.

I would like to recap and share some of the key topics that we discussed and how they apply to your website and/or marketing strategy.

6 tips for creating a successful landing page

A landing page is a useful inbound marketing tool. Essentially, a landing page is a standalone page on your website that aims to engage visitors in a specific action. The primary goal for most landing pages is to capture leads by collecting information from visitors. A landing page may do this by driving users to sign up for a newsletter, provide information in order to access a download, and so on.

Building a good landing page requires an overall understanding of what motivates visitors and how you can get them to take action. Furthermore, there are key elements that every landing page should include in order to increase the chance of making conversions. Take into consideration the following tips in order to improve your landing pages and help them succeed.

5 reasons brand identity is important for your business

The importance of brand identity
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But what all does a brand identity entail, and why is it so important?

What is a brand identity?

When you create a brand identity, you're essentially applying your brand values to any visual elements that will be used to promote your business. This means that a brand identity is more than just a logo, and consists of a variety of marketing materials.

Why kick-off meetings are crucial to the web design process

Why kick-off meetings are crucial to the web design process
So you've signed on with a company to build your website, and you're ready to get the ball rolling—where do you start? Here at TBH Creative, a website kick-off meeting is the first step in every project. A kick-off meeting, also referred to as a discovery meeting or a planning session, serves a variety of purposes and it is crucial to the web strategy and planning phase.

Let's take a closer look at what a kick-off meeting entails, and why it's so important to the web design process.

Google Search Mobile Update: 3 things you need to know

Last week on April 21st, Google released a new algorithm that is designed to reward mobile-friendly web pages - called "Mobilegeddon". Google has decided that they want to give better usability to mobile device users when they make a Google search. Google doesn't usually announce ahead of time about an algorithm change but this time they gave website operators and owners two months to make their websites mobile friendly.

If your business website is still not mobile friendly today, beyond having better general usability, this change is another big reason to consider upgrade as soon as possible.

Read more to find out the three things you need to know about this search rank update.

Speed up the web development process by creating your own framework

Front-end frameworks like Bootstrap or Foundation are popular for a reason: they can help to significantly speed up the web development process, streamlining the repetitive beginning steps of starting a new website and creating its base styles. However, sometimes these frameworks just don't meet the particular demands of a project, and you find yourself taking up valuable time customizing a framework to your needs. If this is the case, it might be time for you to consider creating your own framework.

In this article, we will take a look at the potential benefits of developing your own custom framework, as well as how to get started.

Web design trends: Creative website navigation

Website navigation design has seen a variety of trends over the years, from mega-menus to fixed menus to off-screen menus. One web design trend that's been on the rise lately is creative website navigation design. Providing a unique navigation experience is one way to improve the overall user experience on your website and successfully guide users to important content.

Check out the following websites that break away from the norm with their unusual navigation designs.

Three ways Google Drive can help your project succeed

If you've been through a website design or redesign project you know that it includes a lot of information sharing. Site maps, wireframes, design compositions, content drafts, photos, logo files... there are a lot of pieces that need to be pulled together to build a website. It's all too easy for something important to fall through the cracks or for someone to miss an email. Sometimes it's even hard to keep up with the latest update - how many of you have spent valuable time working through the wrong version of a draft and found yourself doing the work all over again?

Here at TBH Creative, we are always looking for more efficient ways to help a team work together. We know there are a number of sophisticated tools in the marketplace but the learning curve on those can be pretty steep. We want a project sharing tool that is easy for our clients to use and we've found Google Drive fits our needs well.

Read on to learn more about how TBH Creative uses this tool with our clients. We've included a few tips to help people new to Google Drive become more comfortable with it by answering the following questions.
  • What is Google Drive? 
  • Why does TBH Creative use it on projects? 
  • How can Google Drive move your project forward more efficiently? 

Web Redesign Case Study: Indigo BioAutomation

Indigo BioAutomation selected TBH Creative to professionally redesign their existing website and increase their conversions by creating a better digital communication tool to promote their software. Their current site had accurate information but was not performing well enough and had never had a professional design. They knew there was more potential to gain business through their website through improved graphics, stronger content, and more functionality including integration with Hubspot for increased lead generation.
Indigo BioAutomation New Website 2015
Visit the new and improved Indigo BioAutomation website

6 quick tips on how to get more email subscribers

We've previously talked about the benefits of email marketing and how it can be used to promote your website, but there's one major hurdle you have to get through when starting out: getting people to subscribe. Luckily, there are many quick and easy ways to grow your email subscriber list.

In this article, you'll learn six quick tips for how to better promote your email marketing efforts and get more subscribers in no time.

Web Redesign Case Study: Imaging Office Systems

TBH Creative first worked with Imaging Office Systems to redesign their website back in 2010. The focus at that time was educating their audience on the depth and breadth of their services. The website was deep in content with lengthy descriptions of process and benefits. This year’s redesign had a much different goal in mind: to clearly describe how their work helps their clients and to do so in a much more concise and user-focused presentation. They wanted to deliver their message with fewer words, more graphics and make better use of video on the website.

Check out the all new Imaging Office Systems

“Imaging Office Systems came to us with a distinct challenge.” notes TBH Creative President & Founder, Tatum Hindman. "They knew their current site wasn't working as well as it had in the past as a communication tool and they knew they wanted big changes but they didn't have a clear idea of where to take it." TBH Creative spent a lot of time with Imaging Office Systems to prioritize key issues, look at other websites and hone in on the key elements that would guide this redesign. Looking back on the strategic process, Tatum comments “With our long-term working relationship, we were able to easily identify places where we could add value and build on progress we’d made over the years. We helped Imaging Office Systems develop a clear vision and we were excited to bring that vision to life with strong visuals, clear content, and dynamic videos."

Web design showcase: 8 examples of software website design

Designing a website to showcase software can be challenging. It must convey the features and capabilities of the software in a way that is enticing to potential customers, but it also has to stand out from the competition. In order to successfully convert visitors into customers, special consideration must be given to design, content, and usability.

In this article we discuss the key elements that help drive a software website to success. We also provide examples of outstanding software websites across a variety of industries, from healthcare to marketing to education.

Hospital web design showcase: 6 examples of the best hospital websites

What makes for a good hospital website design? A combination of design elements, usability, and content can all contribute to how effectively a website serves the needs of its users. Many hospital websites fall short in this area, especially when it comes to providing a modern, clean design. This showcase takes a look at the hospitals that stand out among their peers, whether it’s from a more modern design or enhanced usability. We've analyzed each hospital website's homepage, explaining what makes it so successful. Let's take a look.

Why it’s worth paying for a strategic web development partner

You’re a marketing director charged with overseeing a new website or website redesign. You have a solid handle on your organization’s brand and audience. You have talked with your sales team to find out what they want from a website. If you’re lucky enough to have an IT person on staff, you’ve enlisted her help to define the project. Now, it’s time to find the right web design and development firm.

You do some research, contact a few firms, answer their questions, and sit back to wait for the project estimates. What flows into your inbox, however, seems like you didn’t follow the same process with any of them. It’s like comparing apples to oranges. The services don’t always match up, and the prices are all over the board. Why are your website development project estimates so different?

We certainly can’t speak for every website development firm out there, but we can tell you where some of those differences arise, how we come up with our estimates, and what you should be looking for in a website development partner.

6 techniques for using your website to build trust in your brand

When someone visits your website, they quickly develop a first impression. That first impression includes determining the level of trust to place in your website and, by association, your business. Building trust in your website is crucial in order to successfully convert website visitors to potential customers and to get those potential customers to return, since a user isn't likely to purchase a product or service from what the perceive to be an untrustworthy source.

While gaining the trust of your website visitors can be a difficult task, it's not an impossible one. This article will take a look at some of the best ways you can improve your website to build a greater sense of trust in your brand.

10 digital marketing statistics you shouldn’t ignore

We talk a lot about the importance of having an optimized digital marketing strategy, and today we are going to prove it. We've gathered a collection of facts and statistics from the past year to help illustrate just how crucial digital marketing is for today's businesses. Enjoy.

How inbound marketing can improve your customer interactions

Marketing by its nature is often thought of as an outbound activity. You send out direct mail. You place an advertisement. You run a commercial. You wait for those external activities to generate a relatively small percentage of leads. (I'll never forget my first job in marketing when my director told me a successful direct mail campaign was one with 2-5% return.)

The Internet, however, has gradually shifted the focus of marketing from these traditional outbound activities to more inbound activities. The idea is much more customer-focused. In many cases it's also more affordable. In all cases, it's an important part of any savvy marketing strategy.

Types of website traffic and how to increase them​: Referral traffic

Types of website traffic and how to increase them​: Referral traffic
In this final installment in the Types of Website Traffic series, we'll be looking at a third type of website traffic: referral traffic. Referral traffic comes in many forms and can help drive a wider variety of visitors to your website. This article will explain the importance of referral traffic and provide tips on how to use it to your website's advantage.

Types of website traffic and how to increase them​: Search traffic

In this second part of the Types of Website Traffic series, we are going to take an in-depth look at search traffic. Search traffic consists of two main categories: paid and organic. This article will explain the importance of search traffic, as well as ways you can increase the amount of visitors getting to your website through search.

Types of website traffic and how to increase them​: Direct traffic

How are people getting to your website? The answer to this question could help you improve your marketing strategy and increase your visibility on the web. Analyzing where your current website visitors are coming from will help you gain insight into where to focus your efforts for increasing website traffic.

By using a service like Google Analytics to track your website traffic, you'll have access to a variety of data on how people are finding your website. The next step is to interpret that information in order to determine what improvements can be made to your website and marketing strategy. In this series, we'll help you along in the analysis process by providing an overview of the types of traffic you'll see in your analytics report, as well as tips on how to increase those traffic sources.

Types of online marketing

Types of online marketing
Online marketing (or internet marketing) is promoting your business through various mediums on the web. But what does that really mean?

There are many different ways to engage in online marketing, and with rapid advances in web technology, new opportunities become available all the time. This can make it difficult to choose the best way to market your business online. It's crucial to have an understanding of what tools are available, and how they can best integrate with your marketing strategy.

This article reviews some of the most popular types of online marketing tools and techniques available to businesses.

How to best combine words and graphics

How to best combine words and graphics
Your website has the potential to be one of your strongest marketing communication tools. How do you reach its potential? Engage your audience by telling them persuasive, authentic stories. One of the best ways to achieve your communication goals is to make sure your website images and copy are working well together.

Let's learn more about how to best communicate on your website using both images and words...

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