There are a variety of font options available these days, but how do you choose the right one? When making type decisions for your website, it’s important to consider readability, pairing, kerning, and more. Readability Avoid using a small font size for the main sections of website copy. Aim to keep your text between 12 […]
This month, I am writing a series of blog posts on social media and your business. Blogs are a great way for businesses to increase search ranking. They also engage your audience and keep you on your toes with what’s new in the industry. Customers are always interested in the newest products and keeping up […]
This month, I am writing a series of blog posts on social media and your business. Pinterest is one of the newest social media websites. The popularity of Pinterest has grown quickly. Pinterest is very different than any of the other social media sites. Users create pin boards to keep track of everything from inspirations […]
An inbox might announce “You’ve got mail!” but that alert doesn’t always mean what’s inside is worth opening. When you’re developing your e-mail marketing strategy, make sure your communications are as relevant as possible to your customers. By adding value and strategically focusing marketing, your communications won’t be branded as spam. Here are some ways […]
This month, I am writing a series of blog posts on social media and your business. Google+ isn’t as widely used as Facebook and Twitter, but it has some noteworthy benefits for small businesses. There is a direct connection between Google+ and Google Search: having a Google Page will directly increase your rankings on Google. Google+ […]
