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Articles to help you improve your digital marketing

A little thing that counts

Making sure a favicon, or favorites icon, is associated with your website is an integral part of extending your brand online and improving usability.

But, what's a favicon? And, furthermore, where is it located?

A favicon is the petite 16 × 16 pixel image shown in browser navigation bars and in browser bookmarks. Look at the top of this browser, and you will see a teeny yellow "TBH" next the the URL for this blog entry. That's the favicon we have associated with this blog.

When you bookmark the TBH Creative blog, your browser will also use that graphic to help assist in visual identification of this website from all of the other saved pages, aiding and increasing usability.

Have more than one tab open in your browser? A favicon associated, if it exists, will also appear along with a truncated portion of the page title to help you distinguish between all of the pages open.

Why are favicons important?

Strategic web design plans often includes discussions about marketing goals (e.g., converting visitors to customers and sharing case studies), content needs (e.g., creating graphics, links, forms, and copy) and development steps (e.g., planning the site architecture and navigation and customizing a CMS solution).

While thinking about these big picture items, small details—like creating a favicon—are sometimes overlooked. Pay attention next time you browse a website that has misspellings, broken links, and error messages. When website developers and designers aren't at the top of their game or too busy, the attention they'll pay to the smallest details is often revealing. You can usually trust that the more important details—such as website load time and security certificates—are carefully taken care of and maintained for quality when the little things are done properly, too.

Using your wordmark or logo is often best choice for your favicon image. If you need ideas, this website with lots of samples from popular websites will help you get brainstorming for a solution. Once you're ready to go, read our "how-to" blog post that shares how to integrate a favicon into your website.

Brand identity & why it's important

Is your company in need of a branding makeover?

The business dictionary states that brand identity is “the visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.”
Let’s face it. The first thing customers are probably going to see is your logo. Your logo is the face of your company. You want it to look nice, and make sense . . . right? 

There are several different items that contribute to identity; logos are not the only thing your company needs.

Web Design Case Study: Imaging Office Systems

We launched a new website for Imaging Office Systems today and it can be viewed at

TBH Creative was hired by Imaging Office Systems this Spring to help with their new website and online strategy. The previous website was created in-house, and it was time to take things up a notch in terms of design, ease of maintenance and results.

Web Design
We proposed a fresh design. We brought in complimentary and bright colors to their brand for interest and appeal, as well as professional details throughout the graphics and style.
One primary goal of the new website was to communicate to visitors that they offered more services than typically thought of -- more than just scanning and document management. They also offer custom professional services and storage. We emphasized this throughout the website and with a clear navigation structure and calls to action.

Content Management System
Our services went beyond design with our easy to use Content Management System and custom module to manage resources. IOS is also just beginning in social media and is now participating in visit the newly designed website to see more. Some featured pages include Meet the TeamLocations and Directions, and Resources.

Imaging Office Systems' new homepage. Check it out!
We used JQuery technology for the screen rotation at the top and also the logo slider across the bottom.

Resources page 

“After I sent a request to TBH Creative for pricing on a new company website, they were quick to respond and to understand what was driving the desire for a new site and what we wanted to accomplish. The presentation and proposal then addressed all of our requirements. Out of all the proposals we received for this project, TBH Creative's was the only one that made me confident that they understood what we wanted to do, had addressed how they would satisfy our requirements, had a process in place to control the project, and would be good to work with.

The site design process and the end product definitely lived up to our expectations; and TBH Creative were great to work with. The site is exactly what we needed and we have gotten a lot of very positive feedback from our customers and business partners. I have no doubt we made the right decision."

~ Angela Childs, Director, Professional Services

About Imaging Office Systems

Imaging Office Systems (IOS) was founded in 1972. They began building its expertise on document management systems that included tools such as moveable filing cabinets and offsite paper storage. These were low tech solutions by today’s standards, but they solved a very real need.  It is now an industry that is significantly more high-tech including scanning, document management, storage and professional services.

Is Usability Testing Really Necessary?

Is Usability Testing Really Necessary?

Absolutely! Anything from websites to software programs need usability testing.

This usability blog posted several tools that are very helpful while usability testing. My personal favorite is starting out with pencil and paper (free!), and then creating more refined digital mockups for testing. In my opinion, you can never do too much usability testing.

Amazon’s Newest Kindle Lineup

Is Amazon Fire the biggest competitor for iPad?

This week, Amazon released the newest generation of Kindles. The traditional Kindle is $79. There are two brand new touch Kindles: $99 for the WiFi version and $149 for the 3G version. The Kindle Fire is only $199.
Kindle Touch:

Kindle Fire:

The Kindle Fire is the most talked about Kindle this week. It is the first full color Kindle for magazines, books, movies, web browsing, and more.  It is very similar to the iPad, but not identical. The Kindle Fire is significantly smaller and cheaper than the iPad, which may make more users choose Kindle over iPad. Amazon has worked hard the past few years. They now have online movie streaming, music, ebooks, magazines, and more. Amazon has made it easy to literally have everything at your fingertips.

Amazon also has a great tool on every Kindle order page. You can compare every Kindle they are currently selling. This is a very user-friendly tool if you are indecisive about which Kindle to get. I have the last generation Kindle. I’m still not too sure how I feel about the new color and touch Kindles. I like the e-Ink versus a backlit screen. It is difficult for me to read for extended periods of time on a backlit screen. However, everyone is different!  Most people do not like change. I remember just a few years ago, I stated I would NEVER get a touch screen cell phone. I currently have a Droid X. It’s funny how technology becomes less scary as years pass.

How do you feel about the new Kindle lineup? Competition for the iPad or just another e-reader?

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