Stay ahead of the curve: Check out these top 10 web design trends of 2025

As the year comes to a close, experts have started to release their predictions about every aspect of marketing. Pantone’s pros say “mocha mousse” will be in vogue soon (we’re not so sure), and Pinterest’s analysts swear we’ll see a greater embrace of maximalism (we think they’re on to something!). If all these reports have you curious about the top web design trends of 2025, you’ve come to the right place. 

Today’s Internet has a bolder, more vibrant look than ever before. Among the trends you’ll see everywhere are some that have been around for a while but have returned (skeuomorphism, for example). Our experts’ list also includes some familiar design treatments that remain popular due to their effectiveness and appeal. It won’t be surprising if some of these sticky web design layouts will stick around for some time. 

Keep reading to dive in, learn more about the trends in web design shaping the look and feel of sites in 2025, and see examples of all ten of our top picks, from neumorphism and maximalism to AI-generated graphics, visible borders and more!

The most popular web design trends of 2025

Trends can be fun, even a little silly. Still, they allow us to push boundaries online, build on existing brand identity assets, and inspire our customers, partners, and stakeholders. At the end of the day, it’s all about creating digital spaces that are engaging, look great, and make your target audiences feel welcome. 

So, did your favorite look for websites make our list? Check out this roundup of web design trends 2025 below to find out what’s hot (and see many examples to inspire your redesign project).

Let’s talk about bento box layouts. They’re basically the Marie Kondo of web design. This trend is about keeping things clean, organized, and aesthetically satisfying. Named after the traditional Japanese lunchboxes that feature partitions for different foods, bento box layouts break a webpage’s content into modular sections. Each functional and visually appealing “box” tells its own little story while staying connected to other webpage elements.

Why are bento box layouts so popular for 2025 website redesigns?

• They keep content organized, but not in a boring way.
• These designs work great on any screen size.
• They look sleek and modern while being super user-friendly.

Retrofuturism is like a time machine for your screen. It blends past visions of the future with modern technology, creating designs that are both nostalgic and innovative. Think pastel color palettes, shiny metallics, and whimsical, space-age vibes that feel straight out of a ’70s movie poster.

Why is retrofuturism so popular as a style for 2025 web design solutions?

• It’s distinctive, bold, and just a little quirky.
• This look taps into nostalgia while still feeling fresh.
• It’s a great way to make your design stand out.

AI in graphics is like pineapple on pizza. You either love them or hate them. But there’s no denying that AI-driven graphics are shaking up the web design world in a big way. AI graphics are so powerful that even giants in the industry, like Adobe, now include generative AI tools to make it almost effortlessly possible for any of its users to whip up custom visuals in record time.

Web design jobs are safe for now, though. You’ll still need that human touch to personalize the design of your website to your brand.

Why are AI-generated graphics so popular for website design in 2025?

Why are AI-generated solutions for websites so popular?

• AI graphics are fast, unique, and can be custom-tailored (vs. paying for stock images).
• It opens up new creative possibilities.
• When working on design mockups, AI is great for making placeholder images.

Glassmorphism is a frosted-glass style that combines transparent layers, shadow effects, and a sense of depth. This aesthetic adds sophistication to designs and works particularly well on minimalistic websites. The layered, translucent look is captivating and offers a fresh approach to organizing content visually.

Other digital designs that feature glassmorphism

This style isn’t just a hit on websites. Glassmorphism and distorted glass designs perfectly suit augmented reality (AR) devices like Apple’s Vision Pro. The translucent, layered look makes digital interfaces feel integrated with the physical world, allowing users to interact with virtual elements while maintaining a sense of their surroundings.

Lately, I’ve loved the vibe of distorted glass and progressive blur effects. These elements take the clean aesthetic of Glassmorphism and give it a creative twist, making everything feel a little more dynamic and engaging. 

What’s really cool is how these effects can balance clarity and mystery; parts of the design peek through while others remain obscured, inviting users to explore further.

Why is glassmorphism so popular as a 2025 web layout style?

Why are glassmorphism and distorted glass designs so popular?

• This style adds a polished, high-tech vibe to designs.
• It keeps AR interfaces visually accessible while maintaining context with the physical world.
• This trend also creates a balance of sophistication and usability.

Neumorphism combines minimalist and skeuomorphic design principles, using soft shadows and gentle gradients to create subtle, 3D-like elements. This approach adds depth without clutter and offers a sleek, modern aesthetic. Neumorphism is particularly popular for buttons, cards, and other interactive elements, providing a clean, touch-friendly experience

Why is neumorphism so popular for 2025 webpage design?

• This trend adds depth without cluttering the design.
• It keeps things sleek and modern while staying functional.
• The look is perfect for touch-friendly elements (because they look great on any device).

Clear borders around sections and elements improve navigation and readability, adding structure to designs without cluttering them. This approach works well for websites prioritizing organization and easy user flow, especially e-commerce and portfolio sites.

Why is using visible borders so popular in 2025 website design solutions?

• They help to keep web page layouts tidy and easy to scan.
• Visible borders add structure without unnecessary clutter.
• This look is ideal for sites that need a clean, professional look.

Handmade illustrations have been around for a while, but they’ve recently taken on a fresh, creative twist. Brands aren’t just using generic sketches anymore—they’re commissioning unique, custom illustration sets that become a core part of their identity. These visuals often exaggerate proportions, like extra-long legs or quirky props, to add a playful and memorable touch.

Why are handmade illustrations popular for websites designed in 2025?

• Custom art helps brands expand their visual identity with recognizable and unique imagery.
• They can add a sense of warmth and authenticity to web page designs.
• Handmade illustrations are perfect for creating a cohesive, memorable look.

Gradients are back—brighter, bolder, and more dynamic than ever. This trend breathes life into websites, adding depth and energy to backgrounds, buttons, and text. Whether a subtle two-tone blend or a bold, multi-color splash, gradients bring a modern, playful vibe that grabs attention without feeling overdone.

Why are vibrant gradients so popular for 2025 website layouts?

• This treatment infuses energy into web designs without overwhelming the page.
• Vibrant gradients are versatile enough to work for multiple elements—from buttons and headlines to panel backgrounds.
• With this look, web designers can add depth to otherwise flat layouts.

Maximalism throws “less is more” right out the window and goes all in on bold colors, daring typography, and densely layered visuals. It’s a design style that commands attention, making a loud and unapologetic statement. For brands looking to stand out and connect with creative, high-energy audiences, maximalism is the perfect way to make an unforgettable impression.

Why is maximalism so popular for 2025 webpage design?

• Creating striking, memorable designs is easier with the “more is MORE” layouts.
• With so much going on, maximalist websites create an immersive experience that boosts user engagement.
• This style provides more opportunities to tell layered/nuanced stories—visually.

Skeuomorphism is making a stylish comeback, bringing a dose of nostalgia with it. This design trend takes digital elements and gives them a real-world feel—think buttons that look like they could be pressed or sliders that feel like actual dials. It’s all about adding familiarity and a tactile quality to digital environments.

Although it peaked over a decade ago, skeuomorphism is re-emerging as users crave more intuitive and tangible experiences, but in a more modern way. 

Why is skeuomorphism so popular again for website design in 2025?

Why is skeuomorphism so popular?

• The modern version of this trend blends nostalgia with clean design to add interest and warmth to layouts.
• Given their connection to real-world objects, Skeuomorphic elements enhance the realism of otherwise flat digital interfaces.
• Using this trendy look makes navigating a webpage feel more intuitive for users.

How to really level up your website in 2025

You might have noticed some familiar faces when you reviewed our expert-curated list of web design trends for 2025. It’s not the first rodeo for a few of our picks. But let’s be honest: The most important things to consider when creating any new web design (functionality and accessibility) aren’t trends. 

Without these must-haves, you can’t have a great website. That said, there’s no reason you can’t find a balance between good looks and sound UX principles. After all, it doesn’t hurt to refresh or redesign a site with graphic treatments that support users’ needs while keeping them engaged and entertained, right?

Planning a refresh or complete website redesign?

A successful website redesign requires more than incorporating the right web design trends from 2025. Instead, you should use trends as a guide—not your rulebook—to create a more immersive, interactive, and tailored user experience. 

While this curated list of popular web design treatments is meant to provide inspiration and get you thinking about what fits well with your existing brand identity elements, make sure you base your refresh or redesign around what will best serve your users because great design for the Internet always prioritizes usability and user experience above all else. 

Your brand’s unique voice and values should drive the design of your digital presence. Stay inspired, mix these popular looks with inventiveness, and you might just create a fresh style our experts will deem worthy of inclusion on a “web design trends of 2026” list.

Make your web redesign a success with TBH Creative

If you need help leveraging what’s fresh and what will best serve your target audiences, TBH Creative can help. It’s our area of expertise, and we’ve got over 20 years of doing both.

Our talented web design and development team collaborates with experienced strategists and content writers to build complex sites that engage users and drive conversions in various industries across the U.S. 

Let’s discuss your goals and get you on the right path to launching the site you need to meet your marketing goals (and the site your users deserve).