Perspective, tips, and insights

Web design is always evolving, and this year, we’re seeing many new and inspiring looks that are only possible today because of recent technological advances. Other notable examples of what’s in vogue now include innovative takes that elevate and put a new spin on aesthetic ideas and interactivity techniques first introduced online a few years ago. Together, all of these exciting styles create an impressive collection of 2024 web design trends used by companies big and small (and across industries).

As a social media ads manager, I’ve seen a lot over the last decade when managing Facebook ads for healthcare organizations or hospitals. The following guide is ideal for those aiming to optimize Meta advertising results for better patient attraction and retention, especially if you’re currently: *You don’t have to look back too far to […]

What zoo animal does SEO love the most? An inbound lynx. That punny joke might be a groaner, but inbound links are no laughing matter, especially when it comes to search engine optimization success. And—now that the volume of web content is growing astronomically on a daily basis as content creators leverage AI tools to expand resources online faster than ever—backlink acquisition is top of mind for many website managers. So, how can you avoid link building mistakes for SEO when working to acquire high-quality backlinks?

It might feel quite impossible if you’ve just dipped your toes into link building for your website, even if you’ve got a strong grasp of SEO basics. But investing time and energy into getting links from reputable sites is worth it for this main reason:

Content with a significant number of links from authoritative sites tends to get rewarded with higher placement in search engine result pages (SERPs)

Take Google’s famous PageRank Algorithm. For over twenty years, it has used links back to a webpage as a quality signal for rankin

Client: Tracking Football Tracking Football had an established brand, a loyal client base, and a trusted industry reputation. What would warrant a sports logo redesign for a company in this position? Several key factors influenced this choice. The first reason was that the logo lacked versatility and had deficits in application needs; specifically, there was […]

SEO and content marketing share many of the same goals—increase visibility, engage the audience, and convert. But just under the surface, tensions have been simmering. Not between SEOs and content marketers but between parties on both sides that advocate for quantity over quality, and vice versa. It turns out that content creation for SEO is a divisive subject.

At the heart of the debate: is it better for brands to have more content … or better content? In a perfect world, we’d all work in harmony to effortlessly move our brands up the search engine results pages (SERPs) and drive traffic to top-notch, killer content. In the real world, we know that kind of quantity and quality require an enormous amount of time—and an equally enormous budget. The loudest voices on each side of the argument believe their method is best for rising to the top of SEO rankings, but which one will prevail? Keep reading to find out.