Perspective, tips, and insights

Articles to help you improve your digital marketing

Healthcare marketing challenges: how to turn issues into opportunities

Are you a marketing executive struggling to navigate your way through the healthcare marketing challenges of the industry?

The highly regulated nature of healthcare and the deeply personal and emotional nature of healthcare decisions add complexity to healthcare marketing. Other industries don’t face the same types of challenges.

We know we’re preaching to the choir, so at least it may help to know that you’re not alone.

This article covers some healthcare marketing ideas and solutions to help you transform your healthcare marketing challenges into opportunities. Let’s get started.

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Don’t let these 5 mistakes sabotage your healthcare lead generation

healthcare lead generation

Healthcare marketers are charged with many responsibilities, but one of the most crucial is healthcare lead generation. Why?

Healthcare lead generation allows healthcare organizations to identify and connect with individuals who have expressed interest in their services. It enhances patient engagement and retention and helps them optimize their healthcare marketing strategies.

Healthcare lead generation begins with a strong healthcare sales and marketing program that involves a combination of both inbound and outbound marketing strategies.

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Accessible UX design: avoid accessibility woes by choosing the right design patterns

accessible UX design

Design patterns play a key role in user experience (UX) design. Website layouts that use consistent, standard elements from page to page help users find the information they need more quickly, which helps increase engagement and overall satisfaction.

However, when it comes to accessible UX design you can’t always rely on popular design patterns, as many of them pose accessibility challenges. When determining which components and patterns to use on your website, don’t reuse something just because it’s common across the websites you visit—consider if it truly meets the needs of all users.

To help you get started in evaluating accessibility in UX design, let’s take a look at some common design patterns to be cautious of when designing an accessible website.

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6 time-saving hacks for building out your 2024 blog calendar

blog calendar

We regularly hear from our partners that (while they understand the importance of consistently publishing relevant, SEO-friendly blog content) their team struggles to find the time. Fortunately, with a well-planned blog calendar—and a few of our trusty tips—you can save precious time and execute a more efficient and effective blogging strategy.

Keep reading for some time-saving hacks for planning and developing a content calendar that’s chock-full of great blog ideas that will make an impact on your business in 2024 and beyond.

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