Perspective, tips, and insights

InVision, a platform that offers design management and prototyping tools, has announced that it’s shutting down its design collaboration services at the end of 2024. In addition to that function, many web designers also use InVision as a design presentation tool for streamlined collaboration and gathering feedback from stakeholders.

With the tool’s sunsetting date quickly approaching, now is the time to find a replacement if you use InVision.

To help with your search for a new solution, we’ve curated a list of ten InVision alternatives that can help fill the void. These tools we recommend offer a range of features for website prototyping and design presentation.

But first, for those who are new to website prototyping, let’s take a look at why prototypes are beneficial to the design review process and what to consider when choosing a prototyping tool.

If you’re in charge of inbound marketing for healthcare, you know how effective this tactic can be when it’s done right.

Instead of bombarding your audience with messaging when they don’t ask for it, such as with advertising or cold calling, inbound marketing leads your patients “in.” They ended up on your website because you provided the helpful, educational content and other healthcare marketing assets they wanted when they were looking for it.

A good strategy for inbound marketing for healthcare builds trust and credibility, ultimately increasing brand awareness, customer engagement, and inbound patient lead generation.

If you’re a healthcare marketer needing tips to become an expert at inbound tactics, you’ve come to the right place. This article will give you a great foundation for success in healthcare inbound marketing.

Less than 10% of sudden cardiac arrest victims outside of hospitals survive. Be Like Bill, a nonprofit organization based in central Indiana, aims to change that statistic by empowering the community with resources (more AEDs) and support (heart emergency preparedness training). To achieve these goals, the leaders of Be Like Bill reached out to TBH Creative for nonprofit healthcare marketing support.

The result? A revitalized website with clear key messaging and improvements to the identity assets. These deliverables are the first step to equipping Be Like Bill’s team to achieve its mission to help turn everyday people into lifesavers.

The endorser brand model is identified by several key characteristics. First and foremost, the parent company’s name is well-known and guarantees quality. That said, each product carries its own name coupled with a single positioning.

To make a finer point, each new product is a new brand with a unique stand-alone look and identity yet works in concert with the other brands. Most importantly, each brand has an inextricable tie back to the parent company name that, unlike the house of brands model, is largely front and center in the consumer’s mind.

A robust healthcare content strategy is paramount for large healthcare organizations wanting to navigate the complexities of the healthcare industry.

If you are a marketing director or CMO of a healthcare organization, you have probably experienced the challenge of managing the shifting landscapes of healthcare marketing this year. With advancing technologies and evolving customer expectations on the horizon, 2024 promises more of the same.

A well-defined healthcare content strategy ensures that healthcare organizations disseminate accurate, timely, and relevant information to patients in the smartest and most effective ways possible.

We know how challenging it can be to create and execute digital healthcare marketing efforts that produce the desired outcome: attracting and retaining patients. So, we’ve written this blog for you. We aim to provide you with actionable insights and a patient engagement strategy that supports and elevates your healthcare content strategy.