How to produce a healthcare marketing report to find and engage patients

healthcare marketing report

If you don’t see the results from your current advertising strategy, it’s time to take a look at your healthcare marketing report. The importance of marketing in the healthcare industry is evident, and the best way to do it is to track and analyze your marketing data.

The truth is, there’s no universal approach to medical marketing. The most successful communications strategies are built on highly-defined targets—that’s the power of market reporting. This article explains why you need a healthcare marketing report and how to create one.

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Our top 5 favorite website functionality features to enhance your content

Website functionality illustration

When starting out to build a website, you might find it overwhelming to decide what website functionality to include. There are a lot of decisions to make and factors to weigh in when choosing website features that both support your goals and are a good fit for your content.

That’s where the experts come in! Experienced web professionals know what makes a website successful and can help you choose the right website functionality for your needs.

Read on to learn more about different types of website functionality and how they can benefit your website.

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Healthcare guerrilla marketing: Inspired ways to turn leads into patients

Mega phone marketing illustration

If you are searching for a unique, creative, and unconventional way to make your hospital or doctor’s office stand out and be noticed, healthcare guerrilla marketing might be your answer.

We live in a world where healthcare systems compete for patients, technology is engrained in our culture, and marketing efforts are tired and overused. To reach consumers— who know they have a range of healthcare options to choose from—hospitals and doctor’s offices need to try a different approach to healthcare marketing.

Read on to learn why we think healthcare guerrilla marketing is an option to consider.

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How to use AI tools for marketing, like ChatGPT, Jasper, and MidJourney

AI tools for marketing

In 1989’s Batman movie, there’s a scene where the Caped Crusader rescues Vicki Vale using a fancy zipline gun, then Joker snarls and says, “Where does he get those wonderful toys?” That famous scene comes to mind whenever I hear one of our clients ask us about using AI tools for marketing.

Since many AI technologies are open source, new options seem to be released every other day. It’s no wonder that writing helpful and rank-worthy content and creating fresh images in this age of automation feels so perplexing.

Keep reading to discover what I learned and learn about the pros and cons of using AI tools for marketing, such as Grammarly, ChatGPT, Jasper, Headline Studio, MidJourney, DALL-E, TinyPNG, etc.

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Direct-to-consumer marketing in healthcare: Benefits and dynamic examples

woman uses her smartphone, a form of direct to consumer marketing in healthcare , to check her vitals after exercising

Direct-to-consumer marketing in healthcare is a way for medical organizations, doctor-owned practices, pharmaceutical companies, wellness programs, and other care providers to advertise services, treatments, and products straight to patients.

This type of healthcare marketing enables healthcare brands to connect with and build trust directly with their patient audiences.

Read on to learn the benefits of direct-to-consumer marketing, see examples of successful medical advertising campaigns, and get tips for creating a healthcare marketing plan that improves the patient experience for people in your target audience.

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