Articles to help you improve your digital marketing
Did you know prioritizing SEO and accessibility together can lead to a better-performing website? Many elements that improve a site’s accessibility—like alternative text for images and clear site navigation—also boost rankings. That said, the reverse is also true. Accessibility errors and poorly implemented SEO are also things that can make your website harder for users, […]
Healthcare marketing CTAs, or calls to action, are essential to any digital marketing campaign. They help users understand what steps to take next, ultimately leading to more engaging and effective healthcare marketing plans. Even the most well-crafted healthcare marketing content may fail to achieve the desired response if they don’t include CTAs. In fact, according […]
The bots have arrived. The big question for marketers is whether we are with or against them. Artificial intelligence is changing the game in new ways daily, and it’s only natural to be skeptical. But just as you can’t keep the tide from rolling in, you can’t stop the AI in digital marketing revolution. So, […]
Over the last two years, I’ve been guiding companies and organizations in their shift away from sunsetted expanded text ads (ETAs) to responsive search ads (RSAs), and this blog post includes answers to the most common questions I hear. This article is for you if you’re: Keep reading to discover how responsive search ads work, […]
Blogs have been around for 30 years. Originally an online diary, the blog is now a professional tool for building brand awareness, converting leads, engaging customers, and increasing SEO results. Nine out of 10 content marketers rely on blogs, and more than two million blog entries are posted every day. Where do all of those […]
