Articles to help you improve your digital marketing
Over the last two years, I’ve been guiding companies and organizations in their shift away from sunsetted expanded text ads (ETAs) to responsive search ads (RSAs), and this blog post includes answers to the most common questions I hear. This article is for you if you’re: Keep reading to discover how responsive search ads work, […]
Blogs have been around for 30 years. Originally an online diary, the blog is now a professional tool for building brand awareness, converting leads, engaging customers, and increasing SEO results. Nine out of 10 content marketers rely on blogs, and more than two million blog entries are posted every day. Where do all of those […]
So your company has just produced an amazing video for marketing—how do you make sure the right people actually see it? Whether it showcases your brand, highlights your services, or introduces your fantastic team, if you launch but don’t have a strategic plan for sharing it with the world, your video might as well be […]
Today’s healthcare organizations face significant challenges in attracting and retaining patients. Despite its efforts, many hospital systems do not have an effective hospital digital marketing strategy or are not utilizing healthcare marketing efforts to their full potential. Patients are doing their homework. A recent study found that 77% of patients perform online research before booking […]
Web design is always evolving, and this year, we’re seeing many new and inspiring looks that are only possible today because of recent technological advances. Other notable examples of what’s in vogue now include innovative takes that elevate and put a new spin on aesthetic ideas and interactivity techniques first introduced online a few years ago. Together, all of these exciting styles create an impressive collection of 2024 web design trends used by companies big and small (and across industries).
