Articles to help you improve your digital marketing
Is your team using (or considering using) AI writing tools to develop marketing content? If so, you’re in good company.
A recent survey by Aira found that nearly 59% of marketers surveyed already use artificial intelligence (AI) tools to optimize their existing content. However, the same study uncovered that only 13% of marketers believe AI-generated content is indistinguishable from human-generated content.
As chief marketing officer (CMO) of your healthcare organization, you’re the creative healthcare marketing expert that facilitates growth, sets measurable KPIs, and drives profits through strategic marketing plans. That’s a significant workload to oversee and execute, even for the most capable executive, without a team of professionals to help you. Most CMOs will benefit from partnering with a skilled healthcare marketing group that has the experience and techniques to help them become a marketing success.
Each year, the prestigious Aster Awards honor the nation’s best healthcare advertising campaigns. We are pleased to announce that TBH Creative was awarded six Aster Awards for outstanding work as healthcare marketing experts, including a judge’s choice award, four gold awards, and one silver award.
A distinguished panel of judges selects winners based on excellence in strategy, creativity, effectiveness, and production. We are honored to be recognized as one of the leading healthcare marketing agencies again this year. (Learn about our past wins in 2021, 2020, 2019, and 2018.)
Keep reading to check out which of our 2022 projects won in “the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing company professionals for outstanding excellence in advertising, marketing, and communications.”
Podcasts aren’t just for comedy and true crime. They’re an increasingly popular medium for people who want to get helpful information quickly and conveniently.
In fact, 74% of podcast listeners say they tune in to podcasts to learn something new. For busy marketers, podcasts provide an efficient way to learn new tactics and strategies from industry peers and experts.
The trouble is, if you search for marketing podcasts on Spotify or Apple Podcasts, you’ll get literally thousands of results. With so many options, it can be hard to find good pods that are relevant to your role and interests.
We feel your pain and decided to help narrow things down with a little marketing podcast cheat sheet. Read on to find a variety of options for each area of marketing—and pop in those earbuds.
Retaining and attracting new patients to your healthcare organization isn’t easy, but understanding the distinct differences between group practices and private practices in healthcare marketing can be a game-changer (and help you stand out from the competition) when it comes time to put together a winning strategy.
When done right, marketing customization can provide significant results, such as enhanced engagement, improved conversion rates, higher return on investment, competitive advantage, and stronger data-driven decision-making.
