Perspective, tips, and insights

A call to action, also called a CTA, is an area on a webpage that prompts you to do something. Some times a call to action entices you to click a button or picture. In other cases it may make you want to fill out a form or contact a company representative for more information. […]

Earlier this month Google announced several exciting updates to Google Analytics to help you optimize your website. Optimized websites have better user experiences and reduce operating costs. Now, fast performing websites also do better in Google’s search rankings. Google Analytics new set of tools help you measure how you’re doing. To get started and find […]

Last week at a small conference in Chicago, I was part of a panel discussion about tools and techniques for effectively using social media. The discussion covered tangible basics, including recommended tools for efficiency like TweetDeck and HootSuite, but the panel also delved into actual how-to advice for those in attendance who were just starting […]

Are there REAL people working at your company? When your potential clients stumble upon your business’s website, one of the first things they do is look for examples of your work. But what happens when they look at your team page and only see names of your employees? Some “About Us” pages don’t even have […]

With over 500 million users, Facebook offers invaluable opportunities for companies to engage with their potential and loyal customers through pages. Though more than 70% of small businesses use Facebook (a 20% increase over last year), most still struggle to find different ways to take advantage of their social media presence beyond reinforcing branding and […]