Perspective, tips, and insights

Positive user experiences are essential for any website. Having a productive visit matters even more if potential customers must make life-changing decisions based on what they learn from your site. That’s why Compass Rose Benefits Group partnered with TBH Creative on its recent health insurance web design project.

There is a lot of fine print to navigate when choosing the right insurance coverage for you and your family. It is now easier than ever for their existing members and eligible Federal employees to look into health insurance options to access key details about Compass Rose Benefits Group’s coverage options.

Simon Sinek says, “People don’t buy what you do. They buy why you do it.” The “why” is a story, and the best marketing is supported by the stories we tell. With so many new AI tools right now helping marketers produce generic content quickly and cheaply, telling authentic and engaging stories is even more important. Given this new reality, what can you do to humanize marketing efforts to ensure your campaigns connect?

The best agencies have the necessary healthcare marketing skills to help you build awareness and trust. They also know how to create outreach campaigns promoting your services, treatments, and providers in ways that attract new patients (and retain and delight your existing ones).

An effective healthcare marketing strategy empowers individuals to make well-informed decisions about their health while fostering a strong, positive relationship between healthcare providers and those they serve. The most talented healthcare marketing experts do this in unconventional and highly-surprising ways.

Welcome to the second post in our series on brand architecture models. This article will explore the first of several foundational models: the branded house (or core brand).

Get answers to what it is and why it matters. Future articles will delve into everything you need to know about other models:

House of brand

Endorser brand

Source and hybrid brands

Did you miss our introduction to this series? Check it out by visiting “Brand Architecture Models: An Introduction, Thoughts, and Perspectives.”

“A brand is what people say about you when you’re not in the room.” I love this quote from Amazon founder Jeff Bezos because it perfectly explains how brand reputation management is so much more than just setting up rules about the use of your company’s logo, color palette, or design system.

Your brand identity is shaped by every touchpoint. As you consider your upcoming marketing plans and your brand in the years ahead, here’s a question to consider:

What are you doing to ensure your marketing efforts enhance your brand reputation and make management easier?

Keep reading to learn more about brand reputation management, and check out some curated articles we recommend to spur your brand strategy thinking.