website pages
The content you choose to include on your website depends largely on who you are trying to reach and what your business goals are. However, there is some content users expect to be able to find and should be included on every website.

Including the right basic pages on your website helps increase leads and conversions. It’s a simple and efficient way to improve the success of your website.

In this article, we’ll explore the top five most important pages you should consider including on your website.


This one is a no-brainer. Every website needs a homepage! While your site may have other popular entrance pages, your homepage is most likely the main entry point for most users. This means it needs to make a good first impression and be optimized properly to get users where they need to go.

In general, your homepage should give visitors a clear overview of who you are and what you offer. It should include gateways to top sections of your website, as well as a prominent call to action. It should be easy to navigate and well-structured.

Products / Services

Your website needs to show exactly what it is you are offering, whether you’re selling products or services. This content should be at the forefront of your website.

Depending on your business, this could be presented anywhere from a single page listing out services to a full online store. Regardless of your approach, include enough information for potential customers to understand the benefits your products or services and how they stand out from the competition.

Furthermore, ensure there is a clear call to action for next steps if someone is interested in your products or services, whether it’s to “buy now” or contact you for more information.


If website visitors have no way to contact you, you’re likely missing out on potential leads. Include a page on your website with information about how visitors can get in touch with your company.

At a minimum, your contact page should include any relevant phone numbers or email addresses. You might also consider implementing a form or a live chat to give users even more options.

Including contact information on your website not only is convenient for users, but it also helps to build trust in your company. It shows you are willing to engage with your customers and are open to feedback.

About / Team

Potential customers often want to know who they will be doing business with. An about or team page allows you to highlight who you are, what you do, and why someone would want to work with your company.

An about page is an excellent place to show off your expertise in your field. Include any awards, certifications, or other relevant accolades. This helps to increase your credibility with potential customers. Provide any information that your particular audience might find relevant.

It’s also helpful to show real photos of your team on your about page. This adds a personal touch to your website and often increases how trustworthy website visitors perceive your company to be.


Technically a blog is more than just one page, but still—including a blog on your website is one of the best ways to increase leads through content marketing.

A blog is a great way to provide beneficial information to potential customers. It allows you to demonstrate expertise in your field and generate interest in your company. It also boosts search engine optimization and helps drive traffic back to your main website.

If you choose to include a blog as part of your website, make sure you frequently update its content with new posts to get the maximum benefit. If possible, don’t forget to allow users to subscribe to your blog so you can send out email updates and further engage with your audience.

Bonus pages

While the above pages are more must-haves for your website, there are other nice-to-have pages you should consider including as well, such as:
  • Landing pages. If you are engaging in any online marketing efforts (which you should!), then you’ll need to include landing pages on your website. Landing pages typically are centered around a single topic with a call to action aimed at generating leads.
  • Legal info. Depending on your business, you may be required to provide legal information on your website, such as a privacy policy or terms of conditions. Making this content easily accessible demonstrates transparency and credibility.
  • FAQ. A frequently asked questions page can be a useful catch-all for answering common questions. If you are consistently contacted by website visitors looking for the same info, consider adding it to a FAQ page to make it easier for users to find on their own.
  • Sitemap. A sitemap is a page that lists out all of the pages on your website. This is a helpful fallback for visitors who aren’t sure where to go or that are looking for a specific page.
Keep in mind that no matter what pages you ultimately include on your website, they should be optimized for your audience. Use analytics to track how your pages are performing, and make updates as needed. Continually improving your website content will result in a more successful website overall.
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