- Tips & trends. Save your customers some time and read industry journals for them. Highlight important trends and articles that are particularly useful. Keep it short with links for more info.
- Surveys. Make your newsletter interactive with a survey feature. It encourages engagement and helps you connect with your audience. The surveys could be about something related to your business or something unrelated but fun. Either way – keep them short for the best impact.
- Go graphic. Don’t just send out an email full of text – think of your newsletter as a magazine… a magazine full of colors, pictures and images. Incorporate your website design for a consistent theme. Spend time on the design of your newsletter for a more appealing (and readable) presentation. See how Logansport Memorial Hospital incorporated creative design in Internet communications beyond their website.
- Video messages. Instead of writing your message, say it! Including a link to a short (less than 3 minutes) video can be a powerful way to communicate.
Use shorter, announcements to connect between (or instead of) newsletters.
|Email announcement from Kelly Moore Bag|
- Compelling headlines. Make that compelling and colorful headlines. A well-crafted and designed headline draws the eye and convinces your reader to open your message.
- Use your whitespace. Don’t fill up the entire email copy. Instead, look for a well-placed illustration or picture in conjunction with that compelling headline to make your point.
- Strong call to action. Leave your audience wanting more with these shorter communications – and then be sure to give them a way to get more with a direct link to your website.
Don’t forget to plan.
|Illustration credit: BrainRider|
Email marketing planning resources
TBH Creative is an Indianapolis-based Internet design and strategy firm. We offer a balanced, customized approach to each project from the initial design stages through development and into ongoing Internet marketing strategies.
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