Single-page websites can be a great solution for small businesses and clients with modest budgets. These types of websites display content on a single page, giving users a unique experience by encouraging vertical scrolling rather than clicking through to interior pages. Today, we’ll explore the benefits and risks associated with developing a single-page website, as […]
Remember when you designed your website? You probably had meetings, gathered consensus, spent time (and money) on making sure everything was just right. Do you give your existing site half that attention? A website is designed to be an active component of your organization’s marketing strategy. As such, the content should never be static. We […]
Regularly updated. Compelling messages. Reader-focused. Search engine optimized. Good website content is all of these things and more. The content on your website works hand-in-hand with your design to tell your story and effectively communicate your goals. Copy development is an important piece of a strong online strategy. Thus, it is surprising how often copy […]
The well-known adage “a picture is worth a thousand words” means a lot when it comes to planning a website. In his book Sketching User Experience, UX guru Bill Buxton wrote that sketching “does not represent a refined proposal, but rather simply suggests a tentative concept.” It’s the freedom, energy, and minimal detail of simple […]
The term mega-menu was first used by usability expert Jakob Nielsen, who summed it up in this article, as a “big, 2-dimensional drop-down panels group navigation options to eliminate scrolling and use typography, icons, and tooltips to explain users’ choices.” (Source: Nielsen Norman Group) For several years now, e-commerce websites, among others, have see the […]
