What do people want from your website? No matter what you’re trying to communicate, the right words can get you there. No matter who is your users are, the key to effectively communicating with users is simple: make sure that your website answer questions and meets needs. This starts with strategically planning content that is […]
Single-page websites can be a great solution for small businesses and clients with modest budgets. These types of websites display content on a single page, giving users a unique experience by encouraging vertical scrolling rather than clicking through to interior pages. Today, we’ll explore the benefits and risks associated with developing a single-page website, as […]
Remember when you designed your website? You probably had meetings, gathered consensus, spent time (and money) on making sure everything was just right. Do you give your existing site half that attention? A website is designed to be an active component of your organization’s marketing strategy. As such, the content should never be static. We […]
Regularly updated. Compelling messages. Reader-focused. Search engine optimized. Good website content is all of these things and more. The content on your website works hand-in-hand with your design to tell your story and effectively communicate your goals. Copy development is an important piece of a strong online strategy. Thus, it is surprising how often copy […]
The well-known adage “a picture is worth a thousand words” means a lot when it comes to planning a website. In his book Sketching User Experience, UX guru Bill Buxton wrote that sketching “does not represent a refined proposal, but rather simply suggests a tentative concept.” It’s the freedom, energy, and minimal detail of simple […]
