Strategic digital marketing includes data collection, strategy, and segmented messaging based on your audiences. For some businesses and organizations, such as a community hospital, church, or B2C business, starting a Facebook group can complement other marketing efforts. By including strategies to reach specific audiences, smart marketing within a Facebook group can build community and pinpoint […]
A recent study by Microsoft revealed the average human attention span lasts around eight seconds. In the time it takes most people to blink three times, they’ve moved from one piece of digital content to the next. This is especially true with customers online. Since around 81% of users skim-read online content, visual images are […]
Over 675 million people use LinkedIn at least once a month to look for jobs, connect with business partners, friends, clients, and check-in on people’s professional lives. It’s not uncommon to see other users posting about promotions and job anniversaries, asking for career advice, promoting the company they work for, endorsing their peer’s skills, and […]
This post is part of TBH Creative’s series on digital marketing, crisis communications, and COVID-19. Social media plays an essential role in how we interact and communicate with one another every day. It takes on even more importance during times of disarray and uncertainty, which is why it’s essential to include social media planning as […]
With so many options to publish ads online, it can be difficult to know where to start. TBH Creative recently worked with different clients to promote job openings through paid LinkedIn ads and help them reach target audiences for qualified applicants, and this article covers what we learned. Keep reading to learn what to do […]
