Are our social media marketing strategies moving the needle? Are we gaining any new customers from our social channels? These are frequently asked by marketing leaders who need help to see the business value of social media.
While 75% of CMOs say they’re under increased pressure to “do more with less,” social media can be a great marketing channel to focus on. With the right approach, you can squeeze out more value from social and reach a wider audience for minimal investment.
Social media marketing can be a powerful way to connect directly with your audience, amplify your brand awareness, and boost conversions. However, measuring social media success to understand how your efforts are truly moving the needle can be daunting for many marketing teams.
“Hashtag goals”… You know that an Internet technology trend is here to stay when people start referring to using it out in the real world (or in late-night comedy sketches). Love them or hate them, it just makes sense to incorporate the best hashtags for social media in your marketing outreach. Given their popularity and […]
How much does it really cost to work with a social media influencer as part of a digital marketing campaign? And, is there a way to start doing influencer marketing without breaking the bank? Influencer marketing is no longer a social media strategy used by only a few companies to grow their businesses. In fact, it’s estimated to grow to be a $16.4 billion […]
Before there was Twitter, Facebook, Instagram, and many other social media networks where users generate millions of organic social media posts, there was a man with a code: Morse code. That’s right, you can thank Samuel Morse for the start of what would one day lead to one of the main channels used by businesses […]
