Did you know that 63.6% of consumers say they check reviews on Google? Online reviews are the new word of mouth. With nearly two-thirds of people reading online feedback before making a purchasing decision, responding to Google reviews is no longer an optional marketing tactic: it’s vital. In fact, Google developers even confirmed its importance, […]
As the web has evolved to be more user-friendly and search engines have continued to get smarter with their algorithms, norms and best practices have also evolved over time. Website designers and content writers constantly balance the need to stand out from the crowd with by-the-book best practices that all websites should follow. One essential […]
Upon hearing the term search engine optimization (SEO), everything from keyword research, keyword optimization, and long-tail keywords to technical SEO, real-time keywords, and more might come to mind. Then, there are issues like keyword variations—such as using the singular vs. plural, alternate words with the same meaning, or even misspellings—that might come into play. But, […]
We’ve come a long way from the basic Google search result pages of the past. Over the years, Google has continuously optimized and improved the way search results are displayed to the end-user. With the introduction of rich results, web pages now have the opportunity to display more than just basic information in search result […]
There is a massive amount of data on the web. This is why search engine optimization (SEO) is important so people can actually find your content. But in addition to following basic SEO best practices, you can make your content even easier for search engines to find by using structured data on your website. In […]
