Patients have endless choices on who to trust with their healthcare. Creative healthcare marketing is necessary to make your hospital or healthcare organization stand out in a competitive market, make your name recognizable, and attract new patients.
If you feel like you’ve exhausted every healthcare marketing option out there, keep reading. In this article, we’ve put together six ideas that you can use to build trust and open the patient floodgates to your hospital or doctor’s office.
Patients today have more choices in their healthcare experience than in the past. According to a study by the International Journal of Health Policy and Management, patient choice is the future direction of health and public services. As such, every national healthcare marketing campaign requires you to focus on how your practice empowers patients.
Patients judge their providers on factors like quality, responsiveness, and equity. That means your healthcare practice must do more than provide quality care to be the top choice for potential patients. Showing how you can help patients in their quest to build better health is the goal of most healthcare marketing efforts.
But how can you find a healthcare marketing agency that understands your operations, specialties, and staff to authentically promote your practice to potential patients?
Today’s healthcare consumers are more informed and connected than ever, making patient engagement through healthcare marketing and communications channels even more critical to thriving, sustainable, patient-centered healthcare practices.
According to one industry analysis, nearly half of U.S. consumers say they are likely to comparison-shop for healthcare providers and treatment options. A separate consumer survey found that more than half report using healthcare marketing resources on the internet to find and select a new doctor.
At the same time, a 2019 study published in the Journal of the American Medical Association found that reliable, responsible healthcare marketing and communication are critical to maintaining patient trust.
With patients taking a more active role in their healthcare experience, practices need strategic healthcare marketing solutions that differentiate them from the competition.
As someone working in marketing for a hospital or healthcare organization, you’re busy and your time is valuable.
Between managing campaigns, analyzing data, and collaborating with your providers, learning sometimes can end up on the back burner. But, investing in your own growth is essential for staying ahead of the curve. That’s why we’ve curated this list of the best healthcare marketing books.
By taking the time to read (or stream) these helpful books about healthcare marketing, you can stay on top of best practices, get inspired, gain new perspectives, and become a more valuable asset to your coworkers.
If you are searching for a unique, creative, and unconventional way to make your hospital or doctor’s office stand out and be noticed, healthcare guerrilla marketing might be your answer.
We live in a world where healthcare systems compete for patients, technology is engrained in our culture, and marketing efforts are tired and overused. To reach consumers— who know they have a range of healthcare options to choose from—hospitals and doctor’s offices need to try a different approach to healthcare marketing.
Read on to learn why we think healthcare guerrilla marketing is an option to consider.
