Graphic Design Posts

The pros and cons of hero graphics

Designing a website that will make an impact on its viewers can be tricky. There are lots of ways to capture attention and engage your audience, and choosing the best method for your website can be a challenge. One increasingly popular attention-grabber is the hero graphic. A hero graphic is an introductory-type area of a […]

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Four Examples of Great Interactive Annual Reports

Check out a newer version of this post! For more recent examples, head over to our latest online annual report showcase. As more companies begin to go beyond print-only and compliment their annual reporting by presenting this information online, one of the first questions that may come up is “How do you make an interactive […]

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Practical uses of animated GIFs in web design

What comes to mind when you hear “animated GIF”? Do you think back to the days when animated clip art ruled on websites hosted on Geocities and MySpace? Do you associate the term with Tumblr or Buzzfeed, where animated GIFs pop up on a daily basis? (If all you’re thinking is “what’s a GIF?” then […]

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Type talk: Improving your typography

Capline, meanline, baseline, beardline. X-height, ascender, decender. Kerning, leading, font size, set width. When it comes to typography, there are a lot of technical terms to learn to become an expert, but you don’t have to know every last detail to talk intelligently about type and make decisions about what type to use and how […]

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Refine your digital presence with web fonts

Web fonts are web-safe fonts that offer more flexibility for designers in terms of typography. Before web fonts, there were only a handful of fonts (like Arial and Verdana) that were rendered the same by almost all web browsers. With web fonts, designers now can creatively use just about any typeface online without having to […]

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